Job description
Blackpoint Cyber is the leading provider of world-class cybersecurity threat hunting, detection and remediation technology. Founded by former National Security Agency (NSA) cyber operations experts who applied their learnings to bring national security-grade technology solutions to commercial customers around the world, Blackpoint Cyber is in hyper-growth mode, fueled by a recent $190m series C round.
About the Role
As a Product Marketing Manager, you will play a critical role in defining how our products are positioned, understood, and adopted in the market. You’ll collaborate closely with Product, Sales, Customer Success, Enablement and SOC teams, to translate complex technical features into clear, compelling messaging for diverse audiences, from executives to frontline IT technicians.
This role blends strategy, storytelling, and market insight with hands-on execution. You’ll drive product launches, go-to-market strategies, content creation, and enablement efforts that fuel growth and establish Blackpoint’s leadership in the cybersecurity space. In addition, you’ll play a key role in positioning Blackpoint competitively in the Managed Detection and Response (MDR) market by deeply understanding industry trends and the broader cybersecurity landscape. You’ll also partner on industry analyst engagement and influence efforts to strengthen Blackpoint’s market presence and reputation.
What you’ll do:
Go-to-Market Planning
Develop and execute strategies for new product launches and feature releases.
Build positioning, messaging, and launch plans in collaboration with Product, Marketing, Sales, and Customer Success.
Messaging and Positioning
Create clear, customer-centric messaging that communicates the unique benefits of Blackpoint’s products and services.
Tailor messaging across personas from IT, Security practitioners and MSPs.
Sales & Marketing Enablement
- Build and maintain impactful assets such as pitch decks, one-pagers, battlecards, product videos, and web copy to support sales and marketing teams with the tools they need to drive customer engagement and adoption.
Internal Education & Enablement
Develop supporting documentation, presentations, and internal workshops.
Educate internal teams (Sales, Support, Enablement, etc.) on new product capabilities and market positioning through presentations, internal documentation, and workshops.
External Content Development
- Partner with Marketing to create external-facing content, including product announcements, blog posts, webinars, email campaigns, and case studies
Customer Engagement & Feedback
- Regularly engage with customers and partners to gather feedback, validate messaging, and align with real-world needs and use cases
Competitive Intelligence & Analysis
Conduct in-depth competitive research to understand the cybersecurity landscape and inform product strategy
Identify key differentiators and deliver insights that support go-to-market and sales efforts
Event and Tradeshow Representation
Speak at industry events, webinars, and trade shows to promote Blackpoint’s platform.
Communicate our value proposition and grow brand awareness within the cybersecurity and MSP communities.
What you’ll bring:
6+ years of experience in product marketing, product management, customer success, or sales engineering roles within the cybersecurity industry.
Strong understanding of cybersecurity technologies, concepts, and market trends—including common tools, frameworks, and buyer personas
Must be capable of intelligently evaluating Blackpoint’s offerings relative to competitors and articulating how our platform fits into modern security strategies
Excellent written and verbal communication skills, with experience crafting compelling content for both technical and non-technical audiences, as well as developing clear messaging, positioning, and value propositions that resonate with target markets.
Proven ability to lead small to medium cross-functional projects with minimal oversight; highly self-motivated, resourceful, and comfortable working in a fast-paced, high-growth environment.
Experience engaging with external stakeholders through webinars, presentations, or events
Comfortable working across departments (Product, Sales, Marketing, Engineering, Customer Success) to gather input and build alignment
Strong analytical and research skills; able to synthesize market, customer, and competitive insights into actionable strategies.
Blackpoint Cyber welcomes and encourages applications from qualified individuals of all races, colors, religions, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status. We are committed to equality of opportunity in all aspects of employment. For eligible employees in the US, Blackpoint offers competitive Health, Vision, Dental, and Life Insurance plans, a robust 401k plan, Discretionary Time Off, and other minor perks.
