Senior Product Marketing Manager

Job description

Who is Boulevard?

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.

Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen.

We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most.

Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.

Come Do The Best Work Of Your Life At Boulevard

The most sophisticated self-care businesses don’t just use Boulevard, they build on it. From custom booking flows that shape the future of how consumers book appointments online to secure data sharing that unlocks insights and success for some of the best brands in the biz, our powerful platform and robust APIs power it all. As a Senior Product Marketing Manager, Data & Platform, you’ll play a critical role in helping our customers and their developers unlock the full potential of Boulevard’s data & platform.

You’ll partner closely with the Platform team to shape and elevate the developer experience, ensuring documentation, tutorials, messaging, and enablement meet the needs of engineers who want to build on Boulevard. Your goal: make it effortless for developers to find what they need, understand how to use it, and build confidently. Whether they’re integrating with our APIs, working with Snowflake Data Share, or building a custom app, your work will ensure they’re set up for success from day one.

On the data side, you’ll collaborate with the Data & Reporting team to position and grow adoption of our analytics solutions, surfacing the business value of everything from dashboards to direct data access. You’ll help self-care leaders make smarter, faster decisions, while giving technical customers the tools they need to pull insights into any system they choose.

This role is ideal for a strategic, technical product marketer who thrives at the intersection of product, engineering, and customer success, and knows how to speak both business and developer. If you have experience marketing data products or developer platforms to mid-market and enterprise customers, we’d love to meet you.

What You’ll Do Here:

• Champion the Customer, Developer & Data Experience: Own the go-to-market strategy for Boulevard’s developer platform and data products. Partner with Product and Engineering to ensure the developer experience—from docs and tutorials to messaging and onboarding flows—is clear, consistent, and effective. Help developers understand what’s possible, how to build it, and where to find what they need to be successful.
• Drive Adoption of Platform & Data Products: Lead adoption and enablement strategies for our APIs, Snowflake Data Share, and data access tools, ensuring customers and their developers can build confidently and extract value from their data. Collaborate with cross-functional teams to drive ongoing usage, not just successful launches.
• Conduct Customer & Competitive Research: Lead in-depth customer and competitive research to identify emerging market trends, pain points, and opportunities. Use these insights to refine product positioning, messaging, and GTM strategies, ensuring Boulevard maintains a competitive edge and aligns with customer expectations.
• Translate Technical Features into Real-World Value: Craft compelling, technically grounded messaging that speaks to both business leaders and developers. Clearly communicate the value of platform features—like identity, eventing, or custom booking flows—and data capabilities—like reporting, dashboards, and API access—in a way that aligns with customer goals and industry trends.
• Enable GTM Teams & Create High-Impact Content: Build sales and success enablement materials that help teams communicate the power of Boulevard’s platform. Create content like API launch guides, technical one-pagers, competitive insights, onboarding assets, and co-marketing materials that resonate with mid-market and enterprise customers and their technical stakeholders.
• Influence Product Strategy with Customer Insights: Act as the connective tissue between product teams and customers, especially those with in-house developers or advanced data needs. Use customer research, feedback loops, and market analysis to shape roadmap priorities and ensure we’re solving real problems with clarity and precision.
• Operate with Autonomy & Deliver Impact: Take ownership of GTM execution across your portfolio, driving measurable business outcomes through smart positioning, clear storytelling, and cross-functional collaboration. Own your domain and deliver results that make an impact!

What You’ll Need to Thrive:

• You have 6+ years in B2B SaaS product marketing, ideally with platform, API, or data product experience
• You can speak developer—docs, tutorials, technical messaging, etc.
• You have experience with and can flex between marketing to SMB & enterprise customers
• You are skilled at translating complex tech into clear, compelling value for business and technical audiences
• You understand the product go-to-market lifecycle and adoption strategies
• You have excellent analytical thinking skills and excitement for digging into numbers
• You can think outside the box and use simple ways to explain complex functionality through verbal and written communication
• You are endlessly curious about customers and their needs
• You have a data-driven mindset and can help shape an understanding of product utilization
• You bring strong attention to detail and an innate pull towards delivering excellence
• You can manage multiple deliverables while maintaining consistent output and meeting timelines
• You’ve graduated with BA/BS degree

How we’ll take care of you:

Your total budgeted cash compensation for this role is between $140,140 and $200,200 USD, depending on your current skills, experience, training, and overall market demands. This range is subject to change, and there is always room for growth and advancement.

In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you - Boulevard is here to make sure you’re always at the top of your game emotionally, mentally, and physically.

• ✨ We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance.

• 🏝 Take a break whenever you need with our flexible vacation day policy.

• 🖥 Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month.

• 💚 Family planning resources and specialized support programs.

• 🔮 Equity: get ahead on the ground floor and grow with Boulevard.

• 💅 Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.

📲 We recommend following our official LinkedIn page to stay up to date on all things Boulevard life!

Boulevard Labs, Inc. is an Equal Opportunity Employer committed to hiring a diverse workforce and sustaining an inclusive culture. All employment decisions at Boulevard Labs, Inc. are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.