Job description
WHO WE ARE:
Caraway is a home goods brand on a mission to craft well-designed, non-toxic home goods that thoughtfully raises the standards of what you cook with. We’re passionate about creating elevated products, free of toxic chemicals, that are better for you, your family, and the planet. We prioritize a holistic approach to the creation of Caraway products. We partner with ethical manufacturers where their employees are safe, paid fairly, given benefits, and work regulated hours. Our eco-friendly manufacturing process releases less CO2 into the environment than traditional non-stick coatings and we engage in sustainable packaging practices, free of single-use plastics and ship in packaging made from recycled materials. We pride ourselves on continuously striving to do and be better - for you and the planet - in every step of the process.
Since launching in November 2019, we’ve become one of the fastest growing digitally-native brands of the last decade and are now sold in retailers including Target, Bloomingdale’s, Crate & Barrel, The Container Store, Costco, Zola, and many more.
We’ve amassed over 85,000+ five-star reviews from happy customers and hundreds of press hits from the likes of Vogue, Domino, Good Housekeeping, Food & Wine, Architectural Digest, PureWow, Fortune, and CNN.
Caraway is a fully-remote company filled with motivated and hardworking innovators and doers. We’re continually developing programs to support our distributed team to ensure a successful remote experience. If you’re looking to join a brand that folks love, read on and apply!
THE OPPORTUNITY:
The Senior Product Marketing Manager at Caraway will play a pivotal role in shaping how our products show up in the world—from refining product positioning to leading the launch and go-to-market strategy. Reporting to the Director of Integrated Marketing, this person will help craft the story behind each new product, lead cross-functional GTM efforts that drive awareness, adoption, and conversion across our product pipeline, and execute those launches across DTC and retail channels—ensuring consistency and impact at every customer touchpoint.
This role is both strategic and executional—responsible for defining the value proposition and messaging that connects with our target customer while managing the end-to-end GTM process for new products and colorways. You will collaborate closely across Product, Creative, Growth, and Retail to ensure every launch is insight-led, cross-functionally aligned, and delivered on time.
The ideal candidate is an experienced product marketer who thrives on building clear, differentiated positioning—and seeing that positioning carried through a thoughtful, high-performing launch plan.
WHO YOU ARE:
You are a seasoned product and go-to-market marketer with experience launching physical products within high-growth, fast-paced DTC or consumer goods brands. You bring a strategic mindset and a builder’s mentality—and you’re just as comfortable crafting messaging as you are managing timelines. You have a sharp understanding of product positioning, consumer behavior, and how to build go-to-market strategies that convert.
You have a proven track record of turning insights into compelling product stories, collaborating across teams, and ensuring every customer touchpoint ladders into a broader marketing strategy. You know how to navigate product development cycles, drive clarity in the GTM process, and keep cross-functional teams aligned and focused.
You thrive in ambiguity and bring structure to chaos. You excel at connecting the dots—whether defining value props for a new product line or ensuring readiness across teams ahead of a major launch. You don’t just understand how a product works; you know how to make it resonate with a customer.
You are naturally curious, detail-oriented, and proactive in solving problems. Above all, you’re passionate about helping shape how customers discover, understand, and fall in love with Caraway products.
RESPONSIBILITIES:
Product Marketing & Positioning
- Develop and refine compelling, consumer-first product positioning and messaging frameworks that differentiate Caraway in the market
- Support the development of the value proposition and go-to-market messaging for new and existing products, grounded in insights and aligned to business goals.
- Partner with Product and Insights teams to validate product-market fit, inform messaging strategy, and ensure messaging reflects consumer needs.
- Translate technical product details and features into customer-facing benefits across PDPs, packaging, email, paid, and retail marketing channels
Go-To-Market Execution & Product Launches
- Support the development of go-to-market strategies for new product and colorway launches in partnership with Product, Creative, and Growth teams
- Collaborate with the Associate Director of Program Management and Creative Project Manager to ensure alignment on timelines, dependencies, and deliverables
- Drive the development of key launch materials—including product descriptions, messaging briefs, PDP content, and creative inputs
- Maintain awareness of GTM launch timelines and ensure strategic marketing inputs are delivered on time
Cross-Functional Coordination & Process Optimization
- Act as the strategic marketing lead across launch planning.
- Ensure input from Product, Creative, Retail, and Growth is synthesized and actioned
- Partner with the Director of Integrated Marketing and Program Management to optimize GTM processes, documentation, and cross-team communication
- Help build repeatable frameworks for integrated launch marketing that scale across new categories and moments
Performance Insights & Messaging Refinement
- Partner with Analytics and Growth teams to evaluate campaign and product performance; recommend positioning refinements based on data and learnings
- Develop post-launch recaps to capture key insights, wins, and areas for improvement across messaging, timing, and GTM execution
KNOWLEDGE, SKILLS, & ABILITIES:
- 5–7+ years of experience in product marketing, GTM strategy, or integrated marketing for physical consumer products (DTC or omnichannel)
- Proven success in developing and applying value propositions, messaging strategies, and product positioning across marketing channels
- Experience managing go-to-market timelines and cross-functional collaboration across Product, Creative, and Growth
- Demonstrated ability to turn insights into strategy—consumer behavior, competitive landscape, and product performance
- Strong writing, editing, and communication skills. You can distill complex information into simple, compelling messaging
- Detail-oriented and highly organized with strong project management skills and the ability to meet tight deadlines
- Experience working closely with creative teams to bring campaigns and PDP content to life
- Passion for home, design, sustainability, and Caraway’s non-toxic mission
- Bonus: Experience managing or mentoring junior team members
The anticipated base salary range for this role is $100,000 - $130,000 - Final compensation will depend on a variety of factors determining the base pay at offer, including but not limited to: skills, qualifications, experience. This range provides the opportunity to progress as you grow and develop within a role.
Caraway Life:
Caraway is an exciting, fully remote DTC retail startup company that is bringing kitchenware and home goods into the modern era, leading from a non-toxic and sustainable foundation.
Team: You will be joining a passionate and collaborative fully-remote team that prides itself on high-quality work, supporting one another, sharing our successes, and building a brand we truly love, together.
Culture: At Caraway, we value continuous learning and career growth. We strive to continually optimize our processes, ensuring that we’re thoughtful in everything we do, both internally and externally. We listen to our employees, celebrate our wins, and constantly look for ways to be better for our team, and the world.
Workplace: Being a fully-remote company, we have no headquarters and are truly distributed across the country. Our leadership team sits on both the East and West Coast and we have folks in a variety of states. We offer a monthly stipend towards co-working space should folks need to switch up their working environment every now and then.
Benefits: We value you and your family. With this in mind, full-time eligible employees are provided:
- Equity: We believe in our product and that the sky’s the limit for where our business is going. You are an asset to Caraway’s success and we think you should be rewarded for it.
- 401k: A 3% company match to help you plan for for your future
- Benefits: Comprehensive medical, dental + vision coverage options with generous employer contributions + access to FSA/HSA/Dependent Care FSA’s
- Parental Leave: Up to 12 weeks of fully paid parental leave, depending on tenure, and access to additional fertility care services via KindBody
- A Setup that works for you:: From MacBook to PC, we’ve got you covered. Let us know what you prefer and we’ll get your at-home set up stocked!
- Elevate your Workspace: Annual reimbursements for you to elevate your workspace, from standing desks to desktop succulents, you got it!
- Fully Remote: Need to pick up the kids? No problem. Have a doctor’s appointment? Enjoy! Flexibility when you need it most.
- Coworking Reimbursement: Need a break from the home setting? Monthly reimbursements for you to get out of the house and work from anywhere. From day passes, to monthly memberships, the world is your oyster, we mean office.
- Events + Swag: Connection is top of mind (Yes, even in our completely remote environment). We have monthly virtual events, company wide offsites, and many opportunities for new Caraway swag!
- Leveling Up with Caraway: In addition to exciting opportunities and exposure in your day-to-day work, we offer annual reimbursements to all full-time employees to support their professional development aspirations!
- #AwayFromCaraway: We believe healthy, happy humans do better work. We offer unlimited PTO in addition to our 11+ paid annual holidays and quarterly wellness days.
- Wellness Reimbursement: Monthly reimbursements for you to stay well. From meal services to gym memberships to monthly massages, we want our team to have the flexibility to choose what wellness means for them.
- Employee Discount: We provide an employee discount on all Caraway Home products so you can continue to level up your kitchen and home life, too!
- Home Upgrade(s): Complimentary product as a new hire + continuous to expand your Caraway Home collection.
Please note that the duties and responsibilities outlined in this job description are intended to describe the general nature and level of work performed by employees assigned to this position. It is not an exhaustive list of all responsibilities, duties, and skills required for the role. Additional tasks and responsibilities may be assigned as needed to meet business needs.
Caraway is an Equal Opportunity & Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status
