Job description
About Workato
Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration, Workato helps businesses globally streamline operations by connecting data, processes, applications, and experiences. Its AI-powered platform enables teams to navigate complex workflows in real-time, driving efficiency and agility.
Trusted by a community of 400,000 global customers, Workato empowers organizations of every size to unlock new value and lead in today’s fast-changing world. Learn how Workato helps businesses of all sizes achieve more at workato.com.
Why join us?
Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.
But, we also believe in balancing productivity with self-care. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.
If this sounds right up your alley, please submit an application. We look forward to getting to know you!
Also, feel free to check out why:
Business Insider named us an “enterprise startup to bet your career on”
Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world
Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America
Quartz ranked us the #1 best company for remote workers
Responsibilities
Workato is seeking a strategic and creative Senior Product Marketing Manager to lead our industry strategy and bring it to life with our most strategic global consulting partners. This role is critical in accelerating partner-driven revenue and deepening co-sell collaboration by creating compelling joint messaging, use cases, and industry content that resonates with target buyers across regions and verticals.
Define the industry approach for Workato including top of the funnel content, relevant industry trends and industry process use cases for our sales plays.
Build and execute a content strategy with GSIs and strategic consultancies focused on industry plays, solution use cases, and joint GTM messaging.
Create campaign kits, enablement assets, and co-branded materials to support “to,” “through,” and “with” partner marketing motions.
Lead the development of content and agendas for partner events like Partner Kick Off (PKO) and Partner Day.
Develop and maintain compelling program communications and partner portal resources to keep partners informed and equipped.
Work cross-functionally with partner sales, field marketing, and product marketing to ensure content drives engagement, demand, and revenue impact.
Requirements
Qualifications / Experience / Technical Skills
5+ years of experience in industry marketing, content creation, partner marketing, or a related field within the tech industry.
Proven track record of developing effective partner communications and enablement content.
Strong writing, editing, and project management skills.
Experience with partner portals, content management systems, and collaborative tools.
Soft Skills / Personal Characteristics
Excellent communication and interpersonal skills to collaborate cross-functionally.
Detail-oriented with the ability to manage multiple projects and deadlines.
Creative thinker who can translate complex ideas into clear, engaging content.
Adaptable and proactive problem-solver with a team-oriented mindset.
