Job description
About Vercel:
Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web.
Our mission is to enable the world to ship the best products. That starts with creating a place where everyone can do their best work. Whether you’re building on our platform, supporting our customers, or shaping our story: You can just ship things.
About the Role:
Vercel’s s transforming the way teams design, prototype, and ship with AI. As our AI-native platform gains traction across industries, we’re investing in a dedicated solutions-focused product marketer to own the messaging, positioning, and go-to-market strategy for our most impactful use cases and verticals.
This role is all about driving growth through our key use cases and for verticals that hold Vercel as mission critical to their business — shaping how Vercel shows up in the market for key audiences, and telling the story of what’s possible through the lens of real customer needs.
If you’re based within a pre-determined commuting distance of one of our offices (SF, NY, London, or Berlin), the role includes in-office anchor days on Monday, Tuesday, and Friday. If you’re located beyond that distance, the role is fully remote. For location-specific details, please connect with our recruiting team.
What You Will Do:
Use case and vertical positioning
- Shape the narrative for priority industries and use cases to influence GTM strategy and customer engagement.
- Build solution narratives and GTM plans that map Vercel capabilities to high-impact customer needs.
- Partner with sales, product, and growth to define vertical plays that accelerate adoption and revenue.
Content and collateral creation
- Develop solution briefs, case studies, demos, and pitch materials tailored for industry-specific needs.
- Collaborate with content and design teams to create high-impact storytelling assets for campaigns, events, and outbound programs.
- Translate complex technical features into compelling business value for non-technical audiences.
Market and customer insight
- Conduct customer and market research to identify trends, whitespace, and emerging needs across segments.
- Create and maintain buyer personas, customer journey maps, and vertical opportunity assessments.
- Leverage competitive and win/loss insights to sharpen differentiation and drive adoption in key markets.
Cross-functional go-to-market execution
- Be a key player in product launch strategy for new AI capabilities — especially those aligned with core solutions and verticals.
- Partner with demand generation and campaign teams to align messaging with funnel strategy and audience targeting.
- Work closely with product and customer success to feed back learnings and inform roadmap decisions.
About You:
- 5+ years in Product Marketing with experience owning GTM strategy, solution/vertical messaging, and sales enablement.
- Deep understanding of how to market solutions, not just features — you think in terms of customer problems and outcomes.
- A strong storyteller with a track record of simplifying developer focused products
- Strategic yet hands-on — you love diving into the details to execute, iterate, and scale.
- Experience partnering closely with sales, product, and marketing teams to deliver full-funnel impact.
- Comfortable with ambiguity and high-growth environments — you know how to prioritize what matters and move fast.
Benefits:
- Competitive compensation package, including equity.
- Inclusive Healthcare Package.
- Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
- Flexible Time Off.
- We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.
The San Francisco, CA base pay range for this role is $148,000 - $222,00. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location, and the total package includes benefits and equity-based compensation. Your recruiter can share more details during the hiring process.
Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don’t necessarily check every box on the job description.
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