Job description
ABOUT THE COALITION
The Building Decarbonization Coalition (BDC) aligns critical stakeholders on a path to transform the nation’s buildings through clean energy, using policy, research, market development and public engagement. The BDC and its members are charting the course to eliminate fossil fuels in buildings to improve people’s health, cut climate and air pollution, prioritize high-road jobs, and ensure that our communities are more resilient to the impacts of climate change.
We focus on educating and inspiring consumers and contractors as our primary audiences, while also engaging key supporting groups such as manufacturers, retailers, distributors, builders, realtors, trade associations, and local, state, and federal agencies. Through our The Switch Is On digital platform and innovative marketing services, we offer tools, resources, and campaigns designed to simplify the transition to an all-electric lifestyle, making it more accessible and streamlined for everyone involved.
POSITION DESCRIPTION AND KEY PRIORITIES
This position reports to the Director of Marketing in the Customer Experience and Marketing (CXM) department and works across marketing, outreach, and community engagement programs. The Senior Program Manager, Marketing & Outreach will lead the execution and scaling of BDC’s field outreach, community engagement, and marketing of our ambassador, neighborhood scale, and community engagement programs—building bridges between marketing and outreach campaigns and programs.
This role is responsible for managing a Community Engagement team, stewarding external partner and funder relationships, and ensuring outreach program accountability through CRM tracking, impact reporting, and deliverable execution. The ideal candidate brings leadership experience in marketing and outreach programs, has managed diverse community-facing teams, brings relationships and experience collaborating with community based organizations (CBO), and is motivated by making clean energy adoption more equitable and accessible.
RESPONSIBILITIES
Marketing and Outreach Program Strategy:
- Lead development and execution of integrated marketing and outreach programs, including email, print, SMS, digital ads, earned media, and in-person activations.
- Align messaging across platforms and partners to drive awareness and program sign-ups for electrification initiatives.
- Manage communications toolkits and assets tailored to contractors, CBOs, partners, and local governments.
- Monitor, analyze, and report on product and campaign performance metrics, providing actionable insights and recommendations.
- Use data and analytics tools (e.g., Google Analytics, Mixpanel, HubSpot) to refine strategies, improve ROI, provide actionable insights, and ensure marketing and outreach objectives are met.
- Gather feedback from customers to improve our programs and refine marketing/outreach efforts.
Neighborhood Scale, Ambassador, and Community Engagement Program Leadership:
- Oversee and evolve the Ambassador and Neighborhood Scale programs—including recruitment, onboarding, training, storytelling support, and event management.
- Coordinate with state and local partners to deploy and coordinate staff and ambassadors at home tours, workshops, tabling events, media engagements, and door knocking.
- Create systems for managing volunteer and local partner engagement, retention, and recognition.
- Turn learnings from early pilots into best practices and scalable delivery models.
Outreach Operations and CRM Tracking Improvements:
- Own and improve CRM data tracking, segmentation, tagging, and reporting processes to evaluate outreach effectiveness.
- Monitor conversion and engagement performance by campaign, geography, or segment to optimize field tactics.
- Support the development of dashboards and impact reporting for internal and external audiences.
Client and Partner Management:
- Serve as the day-to-day lead for funders, program administrators, cities, utilities, and other partners receiving BDC marketing and outreach services.
- Ensure timely delivery of contract requirements, reporting, and performance metrics.
- Support the Growth & Fundraising Team with proposals and pitches to garner new or additional funding.
Team and People Management:
- Supervise and mentor a team of outreach and marketing staff; foster strong communication, accountability, and growth.
- Develop team culture aligned with BDC values, and ensure coordination across workstreams.
- Guide contractors and consultants as needed for execution support.
QUALIFICATIONS & CHARACTERISTICS
Experience:
- 7+ years in marketing, outreach, or community engagement with proven ability to define, develop, and execute marketing and outreach programs that drive participation
- 4+ years in team and program management
- Experience managing clients, contracts, and deliverables
- Self-starter with the ability to take initiative, manage competing priorities, and balance strategic planning with hands-on execution
- Strong data orientation with experience tracking metrics and reporting impact
Leadership & Management:
- Skilled at supervising staff, setting goals, and developing high-performing teams
- Demonstrated experience in managing direct reports, including recruiting top talent, setting clear goals, providing regular feedback, fostering professional development, and implementing strategies to retain and cultivate a high-performing team
- Strong organizational and project management abilities with a track record of delivering on time and on budget
- Comfortable thriving in fast-paced, entrepreneurial environments and building programs from the ground up
Additional:
Proficient in CRM and project management tools (e.g., HubSpot, Salesforce, Asana) to track engagement, metrics, and workflows
Exceptional interpersonal and written/verbal communication skills, with experience in public speaking, working across teams, and presenting to stakeholders
Comfortable with field-based work (e.g., tabling, canvassing, lifting materials)
Bilingual candidates—especially Spanish speakers—strongly encouraged to apply
Experience working with CBOs, contractors (union and non-union), cities and other stakeholders
Preferred Proficiencies and Tools
- CRM, marketing automation, and event management: Hubspot, Salesforce
- Project management: Asana
- Analytics: Google Analytics, Hubspot dashboards, Mixpanel
- Social media management: Sprout Social
- Content tools: Google Workspace, Canva, Figma
- Communications: Google Workspace, Slack, Zoom
- Deep commitment to climate change solutions and building decarbonization, with knowledge of the space preferred.
WORK ENVIRONMENT, SCHEDULE & TRAVEL
This position will work remotely from their home and MUST be based in the San Francisco Bay Area. This role involves physical activity, including the ability to walk for extended periods (e.g., during door-to-door outreach) and lift and carry materials (such as boxes, folding tables, and signage) for event setup and breakdown. The physical demands described here are representative of those necessary to successfully perform the essential functions of the role. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions. This is a full-time salaried position with comprehensive benefits. This position requires travel up to 25% of the time, while the typical work schedule is Monday through Friday, 9:00 AM to 5:00 PM, evening and weekend availability is required to support community events, training, canvassing, phone banking, and partner engagements. Personal car required, mileage reimbursement provided.
COMMITMENT TO EQUAL EMPLOYMENT
The BDC values diversity in all its forms and is committed to an inclusive and transparent recruitment process. We recruit and hire without regard to race, color, national origin, ancestry, sex, gender, sexual orientation, sexual identity, age, religion, creed, disability (actual or perceived), medical condition including genetic characteristics, marital status, domestic partnership status, citizenship, military service, height, weight, HIV/AIDS status, or any other characteristic protected by state or federal law or local ordinance. BIPOC and people of diverse backgrounds are strongly encouraged to apply.
COMPENSATION AND BENEFITS
The salary range for this position is $125,000-$150,000 commensurate with experience, plus a competitive benefits package including paid health insurance coverage, retirement benefits with company matching, unlimited flexible paid leave, 12 paid holidays, access to professional development resources, and much more.
DISCLAIMER
The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.
