Senior Strategic Account Manager

Job description

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most, with a range of services including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 83.7 million monthly active users (MAU), as of May 2025 across more than 170 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family).

Life360 has more than 600 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.

About the Job

The Devices Team at Life360 is looking for a creative, passionate, and experienced sales professional with deep retail expertise, particularly within US large retailers and distributors. We are looking for someone ready to push boundaries, drive innovation, and grow our retail business. This role is your opportunity to transform retail, drive growth across major markets, and be a part of something game-changing.

The US-based salary range for this position is $132,000 to $195,000, with additional eligibility for a commission plan based on performance outcomes. We take into consideration an individual’s background and experience in determining final salary- therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

Sales & Business Strategy Execution

• Lead revenue growth across Amazon, U.S. distribution, enterprise, and national retail accounts.
• Manage and expand account footprint through new account expansion, joint business plans, product launches, and sell-through strategy.
• Meet and exceed both revenue and unit targets
• Negotiate contracts, promotions, and assortment expansion to drive long-term retail success.
• Execute go-to-market and promotional plans across emerging and established sales channels.

Account & Channel Management

• Build and maintain senior relationships across key accounts and national distributors.
• Own the full sales cycle—from retail onboarding to replenishment, activation, and post-launch review.
• Partner with buyers and category managers to align on revenue goals and drive channel expansion.
• Ensure flawless execution across pricing, inventory planning, and merchandising readiness.
• Build and nurture new business opportunities that create both short and long-term, strategic relationships to ensure goal alignment and business growth.
• Partner with distributors and retailers to develop new executive business relationships that drive channel expansion.
• Engage professionally with retailer executive teams to align on growth objectives and strengthen collaboration

Retail & Digital Marketing Alignment

• Support omni-channel retail marketing initiatives across Distribution and top U.S. retailers.
• Align cross-functional teams and agencies to deliver high-impact promotions and content optimization.
• Track sell-through data and lead insights-driven enhancements to drive shopper engagement.
• Support the execution and optimization of retail digital marketing and advertising strategies by coordinating with cross-functional teams and external partners to drive measurable omni-channel growth.
• Coordinate all elements of the sales cycle to enhance customer engagement, supporting product activation and subscription renewal efforts in collaboration with the broader marketing and sales teams.
• Serve as a liaison across departments to ensure customer-centric thinking is embedded throughout all touchpoints, contributing to stronger brand positioning, improved onboarding, and enhanced long-term retention efforts.
• Optimize retail digital marketing and advertising strategies, ensuring measurable sales growth through omni-channel activations, media placements, and promotional campaigns.
• Advocate for customers across every touchpoint to strengthen brand positioning, onboarding experiences, and long-term customer retention.

Collaboration & Insights

• Work cross-functionally with product development, marketing, and operations to align execution of sales strategies.
• Collaborate with leadership teams to ensure regional and global integration of business strategies.
• Conduct regular business reviews and use data to optimize performance, forecasting, and inventory.
• Monitor and report on sales performance metrics, including forecasting, trends, and inventory management.
• Use data-driven decision-making, leveraging market research and analytics to optimize business operations.
• Be a strong executive presenter, advocating for strategies using case studies, financial insights, and data-driven principles.
• Stay updated on industry trends and market shifts, ensuring ongoing business optimization.

We’re looking for someone who has:

• 8+ years managing national retail and distribution accounts end-to-end (e.g. Best Buy, Costco, Amazon, Ingram Micro, Synnex).
• Proven success delivering growth, launching products, and driving in store execution across U.S. retail.
• Strong forecasting, pricing, and promotional planning experience.
• Excellent communication and presentation skills.
• Data fluency and experience using performance insights to drive strategy.
• Ability to thrive in cross-functional teams and dynamic environments.
• Willingness to travel up to 30%.
• Competitive pay and benefits.
• Medical, dental, vision, life and disability insurance plans (100% paid for US employees). We offer supplemental plans for medical and dental for Canadian employees.
• 401(k) plan with company matching program in the US and RRSP with DPSP plan for Canadian employees.
• Employee Assistance Program (EAP) for mental wellness.
• Flexible PTO and 12 company wide days off throughout the year.
• Learning & Development programs.
• Equipment, tools, and reimbursement support for a productive remote environment.
• Free Life360 Platinum Membership for your preferred circle.

Life360 Values

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference

Be a Good Person - We have a team of high integrity people you can trust.

Be Direct With Respect - We communicate directly, even when it’s hard.

Members Before Metrics - We focus on building an exceptional experience for families.

High Intensity High Impact - We do whatever it takes to get the job done.

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status. We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!