Senior Visual Designer

Job description

Who We Are

Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.

Our Ways of Working

Babylist thrives as a remote-first company, with HQ team members located across the U.S. and Canada. We meet in person twice a year—once as a company and once by department to strengthen the relationships that power our work. We show up consistently, stay purpose-driven, and achieve results —together, from anywhere.

What the Role Is

Babylist is seeking a highly skilled and creative Senior Visual Designer to join our dynamic team. In this role, you will be a critical contributor to our growth initiatives, working closely with acquisition, brand, PR, and social teams to create compelling visual content that drives business results. As a key member of our design team, you will have the opportunity to lead high-impact projects across multiple channels while maintaining our brand standards.

Who You Are

• 5-7 years of design experience with proven success in acquisition marketing, brand campaigns, and social media
• Proficiency in Figma and other design tools, with experience and interest in AI-powered design support tools
• Strong portfolio demonstrating multi-channel digital marketing campaigns and creative work with measurable business impact
• Experience with performance marketing, creative, and A/B testing methodologies
• Excellent project management skills with the ability to handle specialized work across multiple initiatives
• Exceptional communication and collaboration skills, with the ability to present design concepts to stakeholders and advocate for creative excellence
• Thrive in a fast-paced environment, managing competing priorities
• Proactive problem solver who identifies opportunities to use AI and automation to work efficiently

How You Will Make An Impact

• Lead design for registry acquisition testing and optimization across paid channels, including direct mail and paid social campaigns
• Partner with the social team to develop and implement a comprehensive visual strategy refresh that improves engagement rates and follower growth
• Collaborate with cross-functional teams in product and partnerships on various initiatives and ad product placements
• Drive creative concepting and production for high-visibility brand campaigns, including PR initiatives and tentpole marketing moments
• Develop scalable design systems and templates to improve efficiency across email, social, and acquisition channels
• Mentor and provide constructive feedback to junior designers while maintaining high creative standards
• Stay up to date on design trends, emerging technologies (including AI tools), and best practices to continuously innovate our visual approach
• Manage multiple high-priority projects simultaneously, delivering assignments on time while maintaining quality

Please include a link to your portfolio. Applications without a portfolio link will not be considered

Why You Will Love Working At Babylist

• We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
• We build products that have a positive impact on millions of people’s lives
• We work at a sustainable pace which means work/life balance is a real thing here
• We believe technology and data can solve hard problems
• AI plays a meaningful role in how we work, create, and scale—intentionally embedded in our tools, systems, and decision-making to support innovation and real impact
• We believe in exceptional management
• We offer competitive pay and meaningful opportunities for career advancement
• We have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company match
• We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning

Babylist takes a market-based approach to pay, and pay may vary depending on your location. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location.

The estimated pay range for this role is $99,600.00 - $149,400.00

In addition, Babylist offers equity, bonus, and benefits, including company paid health, dental and vision insurance, 401(k) matching, flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.

Important Notices

Interview Process & Data Use To support a fair and consistent hiring process, Babylist uses AI to transcribe all interviews. Transcripts are confidential and used solely for evaluation purposes, in accordance with data privacy laws such as CCPA and GDPR. By applying, you acknowledge and consent to this use.

Official Communication All communication regarding your application will come only from the Babylist Talent Team via an @babylist.com email address. We will never request payment, bank information, or personal financial details. Be cautious of fraudulent outreach via non-company email addresses, messaging platforms (e.g., WhatsApp, Telegram), or unsolicited phone calls. To verify legitimate opportunities, visit our careers page.

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