Job description
Before we get started:
Here at Ingenio, we’d love to talk with you regardless of your qualifications or years of experience. If you believe you’d be a great fit for this role, we invite you to apply even if you do not meet all points on the job description.
Who we are:
Ingenio is a global media and technology company developing products that provide guidance on love, relationships, career, and overall life. We are passionate about connecting people with the world’s best advisors and content to empower everyone to live happier lives.
Ingenio offers the world’s largest portfolio of over 20 marketplace and media brands in the spiritual and emotional wellness space, led by flagship brands such as Keen and Horoscope.com in the US, Questico in Germany, Purple Garden in Israel and Ukraine, The Circle in the UK, and Kang in France.
How you’ll be impactful:
The Social Ads Campaign Manager will plan, execute, and optimize paid social media campaigns across various platforms to drive brand awareness, engagement, and conversions. This role requires a deep understanding of social media advertising, analytics, and performance metrics.
What you’ll be doing:
- Campaign Strategy and Execution:
○ To develop and execute comprehensive social media strategies to increase brand awareness, engagement, and conversions.
○ To plan, implement, manage, and optimize paid social media campaigns on TikTok Ads, Meta Ads, and other platforms.
○ Monitor and analyze campaign performance, providing actionable data-driven decisions, insights, and interface recommendations.
- Content and Creative Development:
○ Collaborate with creative teams to produce high-quality content tailored to each platform.
○ Ensure all content aligns with brand guidelines and resonates with the target audience.
- Performance Tracking and Reporting:
○ Utilize analytics tools to measure campaign performance and ROI.
○ Prepare detailed reports on campaign outcomes and present findings to stakeholders.
- Market Research and Trend Analysis:
○ Conduct market research to identify trends, target audience preferences, and opportunities for new campaigns.
○ Stay updated with the latest industry trends and best practices in social media marketing.
- Team Collaboration:
○ Work closely with cross-functional teams, including Product, R&D, Data and BI,
○ Customer Service, etc, to ensure cohesive campaign execution.
What you’ll need to be successful:
- Minimum of 3 years of experience in paid social media marketing.
- Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- Experience managing a monthly budget of at least $250K for social media campaigns in Meta and Tiktok Ads platforms, preferably for App Performance.
- Strong analytical skills and proficiency with social media analytics tools.
- Expirecnec in working with iOS in-app evemts and SKAN tracking.
- Experience with reporting and analytics platforms such as GA4, Mixpanel, Tableau etc.
- Experience working with content management systems and graphic design software is a plus.
Preferred Qualifications:
- Master’s degree in Marketing, Business Administration, or a related field.
- Relevant certifications in digital marketing or social media management.
- Experienced based understanding of marketplace economics.
Perks & Benefits:
- Friendly, talented, collaborative, and entrepreneurial team
- Competitive and comprehensive benefits and perks
- Work in the international company
- Generous holiday and PTO policies
- Technology stipends
- Training and development opportunities and allowance
- Fun and inclusive digital, and in-person events
- Employee groups - DEI committee, fun committee, wellness group and more
- Hybrid working model - work from home up to 3 days/week, our office is located in Petakh Tikva
Why Ingenio:
Our growing team of over 400 employees is powered by our diverse perspectives and company core values:
- We are humble. We believe the best result is achieved by leveraging others’ perspectives
- We think like owners. We make decisions that optimize for the greater good of the organization
- We challenge limiting beliefs. We are at our best when we identify and shatter status quo expectations
Ingenio is an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
