Job description
Company Description
👋🏼 We’re Nagarro.
We are a Digital Product Engineering company that is scaling in a big way! We build products, services, and experiences that inspire, excite, and delight. We work at scale across all devices and digital mediums, and our people exist everywhere in the world (18000+ experts across 38 countries, to be exact). Our work culture is dynamic and non-hierarchical. We are looking for great new colleagues. That is where you come in!
Job Description
REQUIREMENTS:
- Total experience 7+years.
- Hands on experience in social media copywriting and content strategy, preferably in a B2B setting.
- Deep understanding of B2B communication nuances across platforms like LinkedIn, X, Meta, and YouTube.
- Strong portfolio showcasing previous social media content and campaigns.
- Excellent written and verbal communication skills in English.
- Proven ability to manage multiple projects and meet tight deadlines in a fast-paced environment.
- Proficiency with social media management tools; experience with Talkwalker is a plus.
- Basic understanding of SEO principles and web content optimization.
- Strong analytical mindset with the ability to derive actionable insights from performance data.
- Ability to balance and align stakeholder requirements with creative storytelling.
RESPONSIBILITIES:
- Develop and implement a comprehensive B2B social media content strategy aligned with the overall marketing and brand goals.
- Create engaging, on-brand, and audience-specific content for platforms including LinkedIn, X (Twitter), Instagram, Meta, and YouTube.
- Plan, schedule, and publish content in coordination with internal stakeholders (Go-To-Market, Employer Branding, and Design teams).
- Collaborate on integrated marketing campaigns, ensuring cohesive storytelling across all social touchpoints.
- Monitor social media channels for brand mentions, industry trends, and competitor activity to identify engagement opportunities.
- Analyze social media performance metrics, generate insights, and continuously optimize content for engagement and conversions.
- Stay updated on platform changes, emerging B2B trends, and best practices to keep the social media strategy agile and relevant.
- Partner with analytics teams to create regular reports on campaign performance and recommend actionable improvements.
- Maintain a consistent brand voice and ensure messaging aligns with business objectives and audience expectations.
- Support crisis communication and community engagement efforts as needed, ensuring timely and appropriate responses.
Qualifications
Bachelor’s or master’s degree in computer science, Information Technology, or a related field.
