Job description
Who We Are:
Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market leading performance-oriented brands that energize and fuel active lifestyles. The company’s disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands: C4® (one of the fastest-growing energy drink brands in the United States and the #1 selling global pre-workout brand), XTEND® (the #1 post-workout recovery brand in the United States), and Cellucor® (an award-winning sports nutrition brand created in 2002).
Since its founding 20 years ago, Nutrabolt has set out to meet the discerning needs of performance athletes and fitness enthusiasts, while appealing beyond this core group to include consumers around the globe who are making healthy, active living a daily priority.
As a Certified Great Place to Work, Top Workplaces USA honoree, Fortune Best Workplace in Texas, and more – Nutrabolt cares deeply about our people, planet, and the communities we serve. Here, our teammates are united by our mission, and take ownership in creating a healthy workplace environment that promotes strong bodies, clear minds, and a culture of respect and belonging for all.
Note to applicants: This role has the potential to work remote outside of Toronto, Ontario, Canada.
Who You Are:
As the Trade Marketing Manager you will support efforts for the C4 Energy brand portfolio and Nutrabolt Powders in Canada. You will be responsible for designing, shaping, implementing, and continuing development of Nutrabolt’s marketing efforts across sampling, events, and opinion leader marketing contributing to the company’s long-term success. You will support the coordination of POS material, vendor management, and order management. You will also help execute trade shows as well as innovation strategy in responsible markets.
This role is eligible to participate in our Nutrabolt Bonus Plan.
What You’re Good At:
- Support all brand business objectives with a clear, concise and innovative strategic vision for the Trade Marketing department to help elevate the brand experience, drive retail velocities and expand consumer reach
- Deliver yearly Trade Marketing plans to underpin annual business targets and your department’s strategic vision
- Lead Trade Show coordination and execution
- Develop localized media plans, in alignment with Sales team, to amplify efforts
- Ensure Trade Marketing support is represented in new product Go-To-Market plans
- Close alignment with Sales organization, including regular meetings in person and online, to establish shared objectives and deploy plans to achieve those objectives
- Work closely with the Sales team to close the loop and ensure ROI from sampling drives to purchases
- Closely manage external sampling agency, ensuring budget compliance and KPI achievement without compromising the quality of activity
- Focus on high-quality consumer interactions (1on1 sampling), providing product and benefits education and driving foot-traffic to stores
- Work closely with the Logistics team to ensure samples are ordered and delivered to hit required timelines
- Support Event and Sales initiatives with sampling missions
- Source, order an Identify and attend events to immerse consumers in a Nutrabolt brand and product experience
- Target opportunities to impact consumers on a large scale, either through high attendance events or indirectly through “influence the influencer” opportunities
- Activate in a manner which surprises and delights consumers. The aim should be spearheading viral moments and positive word of mouth.
- Provide recommendations for disruptive programming and tools to gain consumer share of mind within retail; overseeing the planning, development, execution and tracking of these activities
- Maximize opportunities to drive sell-in and sell-through, including: commercialization decks, annual plans and programming
- Work closely with internal and external business partners to craft selling stories that differentiate our brands
- Develop and manage annual budgets
- Manage inventory for marketing materials such as POS, dealer loaders, giveaways and wearables.
- Support IRCs development through forecasting, design, printing, shipping, redemptions
- Support creative services request, management of local and custom requests, including inputting creative briefs into our project management platform
What You Contribute:
- Bachelor’s degree preferred in business or marketing or related field
- 3+ years of experience in Trade Marketing or related field
- Excellent written and verbal communication
- Ability to think strategically and be a thought leader
- Excellent time-management and prioritization skills
- Sense of urgency and high aptitude for responsiveness
- Keen attention to detail
- Ability to thrive in fast paced environment
- Proficient in Microsoft and Adobe Sweet
Why Nutrabolt?
Wellness Benefits
Nutrabolt cares about our teammates’ physical, mental, and financial wellness by providing benefits like: competitive health insurance, life insurance, mental wellness programs, 401K matching, and a Lifestyle Spending Account.
Lifestyle Perks
We offer unlimited vacation paid time off and volunteer time off. You’ll get discounts on C4 Energy, Cellucor, and XTEND products, too!
Family Support
We want you to reach your full potential at work by taking care of all loved ones at home. We provide paid parental leave, in addition to reimbursement for expenses related to childcare, fertility treatments, legal fees, and more through our Lifestyle Spending Account.
Employment Type: Full-time
Work Environment: Remote environment. Expected to travel as needed.
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