Senior Product Marketing Manager, Go-To-Market

Job description

Amplitude is the leading digital analytics platform that helps companies unlock the power of their products. Over 4,000 customers, including Atlassian, NBCUniversal, Under Armour, Shopify, and Jersey Mike’s, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams, ranked #1 in multiple categories in G2’s Spring 2025 Report. Learn how to optimize your digital products and business at amplitude.com.

As an organization, we approach challenges with humility, take ownership of our contributions, and embrace a growth mindset that pushes us to constantly improve ourselves, each other, and the value we bring to customers and partners.

Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.

About the Role & Team We’re looking for a Group Product & Solutions Marketing Manager to help drive go-to-market strategy and execution for solutions marketing  at Amplitude. This is a high-impact role that sits at the intersection of product, sales, and marketing—perfect for a strategic and creative solutions marketer who thrives in a fast-paced, collaborative environment.

Reporting to our VP of Product Marketing, Courtney Burry, you’ll partner with cross-functional leaders to define positioning, launch new innovations, and drive customer adoption across our expanding product portfolio.

As a Group Product & Solutions Marketing Manager, you will:

• Develop and own solution-level messaging and positioning across core use cases like product analytics, experimentation, and customer retention.
• Create and maintain high-impact content and sales enablement assets (e.g., pitch decks, one-pagers, case studies) to support GTM efforts.
• Partner cross-functionally with product, sales, customer success, and demand gen to align solutions with market needs and buyer journeys.
• Drive integrated go-to-market campaigns by crafting compelling narratives and content tailored to target personas and industries.
• Analyze customer insights, product usage data, and market trends to inform solution development and positioning strategy.
• Enable sales and partner teams with clear value propositions, competitive differentiation, and use-case-specific messaging.
• Continuously measure and optimize the effectiveness of solution marketing programs based on pipeline impact, adoption, and field feedback.

Minimum Qualifications:

• 6+ years of product marketing experience in B2B SaaS, preferably in growth-stage or multi-product environments.
• Proven success in solutions marketing or similar product marketing role in scaling adoption with enterprise customers.
• Strong storytelling skills and ability to translate technical concepts into compelling messaging.
• Experience working closely with product, demand gen, brand and sales teams.
• Skilled in customer research, market segmentation, and competitive intelligence.
• Adept at building sales tools and working with enablement teams.
• Excellent project management and cross-functional leadership abilities.

Preferred Qualifications:

• Experience with PLG a plus
• Savvy with AI tools and a desire to readily leverage these tools to scale.
• Familiarity with analytics tools such as Amplitude or similar platforms.
• Solid technical chops and an ability to quickly dive in and learn new technologies.
• Hands-on experience with customers and full-funnel marketing.

Who We Are

The Company: Amplitude is filled with humble, life-long learners who are eager to help one another and the company succeed. Our values of growth mindset, ownership, and humility are core to the way we work: we’re tenacious in the face of challenges, we take the initiative to solve problems that drive our shared success, and we operate from a place of empathy and openness, seeking to understand many points of view.

The Product: Amplitude is a digital analytics platform—we help companies capture data they can trust, uncover clear insights about customer behavior, and take faster action. This empowers teams to build better product experiences that drive business growth. We’re super proud of what we’ve built and continue to expand: a platform that empowers companies to thrive in the digital era.

We care about the well-being of our team: We offer competitive pay and benefits packages that reflect our commitment to the health and well-being of our Ampliteers.

Some of our benefit programs include:

• Excellent ​M​edical, ​D​ental and ​V​ision insurance coverages, with 100% employer-paid premiums for employee ​M​edical, ​D​ental,​ ​​​​​​​​Vision on select plans
• Flexible time off, ​p​aid holidays, and more
• Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), home office equipment (annual), and much more
• Excellent Parental benefits including​:​ 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support
• Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy Sessions and high quality physician office experience via One Medical membership (select U.S. locations only)
• Employee Stock Purchase Program​ (ESPP)​

Other fun facts about Amplitude:

• G2 Customer Reviews:#1 product analytics solution for 13 quarters in a row.
• Business Insider: A top tech company to bet your career on.
• Fast Company:#3 most innovative enterprise company in the world.
• Founded in 2012, Amplitude went public via a direct listing in September 2021 and is now trading under the ticker $AMPL.
• We’re a global and fast-growing team! We have offices in New York (HQ), New York, Vancouver, Amsterdam, London, Paris, Singapore, and employees around the world.
• Our mascot is the datamonster, who loves to chow down on numbers, charts, and graphs. Nom nom.

Amplitude provides equal employment opportunities (EEO). All applicants are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.

This role is eligible for equity, benefits and other forms of compensation.

Based on Colorado law, the following details are for individuals who will work for Amplitude in Colorado. Colorado range: $199,000 - $298,000 total target cash (inclusive of bonus or commission)

Based on legislation in New York City, the following details are for individuals who will work for Amplitude in New York City. New York City salary range: $222,000 - $333,000 total target cash (inclusive of bonus or commission)

Based on legislation in California, the following details are for individuals who will work for Amplitude in San Francisco Bay Area of California. Salary range: $222,000 - $333,000 total target cash (inclusive of bonus or commission)

Based on legislation in California, the following details are for individuals who will work for Amplitude in California outside of the San Francisco Bay Area. California salary range: $199,000 - $298,000 total target cash (inclusive of bonus or commission)

Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington state. Washington salary range: $199,000 - $298,000 total target cash (inclusive of bonus or commission)

Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington only: unlimited PTO, 10 to 13 holidays annually (will vary), medical dental and vision PPO and CDHP plans. Finally, a company sponsored 401(k) retirement plan.

By applying for this job, you acknowledge that Amplitude processes your personal data in accordance with the Amplitude Applicant Privacy Notice.

Staying Safe - Protect Yourself From Recruitment Fraud

We are aware of individuals and entities fraudulently representing themselves as Amplitude recruiters and/or hiring managers. Amplitude will never ask for financial information or payment, or for personal information such as bank account number or social security number during the job application or interview process. Any emails from the Amplitude recruiting team will come from an @ amplitude.com email address. You can learn more about how to protect yourself from these types of fraud by referring to this article . Please exercise caution and cease communications if something feels suspicious about your interactions.