Job description
At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!
We are looking for a strategic and dynamic Vice President of Product Marketing to lead our Product Marketing, research and pricing. In this executive leadership role, you will own the positioning, messaging, pricing and packaging, go-to-market strategy, and customer insights across Constant Contact’s products and markets. You will be the connective tissue between Product, Marketing, Sales, and Customer Success, ensuring our innovations align with customer needs and market demand to drive growth and adoption.
What You Will Do:
- Define and drive the overarching product marketing strategy aligned with company objectives and customer needs in partnership with corporate strategy and product teams.
- Serve as a key member of the leadership team to inform strategic decisions with market, customer, and competitive insights.
- Build and mentor a high-performing product marketing team, fostering a culture of innovation, collaboration, and results.
- Lead cross-functional go-to-market efforts for new product launches, new global markets, major updates, and feature enhancements.
- Partner closely with Product, Growth, and sales teams to drive user acquisition, engagement, and retention.
- Own pricing and packaging strategy in collaboration with Product and Finance teams.
- Craft and continually refine compelling product positioning and messaging that differentiates Constant Contact in a competitive market and increases market share.
- Develop clear, consistent narratives across all touchpoints—from web to sales to customer onboarding.
- Build a customer-centric marketing engine rooted in data, persona development, segmentation, and usage patterns.
- Partner with corporate strategy and research team to conduct market maps, market sizing (TAM/SAM/SOM), competitive analysis, and market research to identify trends and opportunities.
- Equip marketing, Sales and Customer Success teams with tools, training, and collateral to effectively convey product value including messaging guides, pitch decks, datasheets, case studies, claims and proof points.
Minimum requirements for this role:
- 15+ years of experience in SaaS product marketing in consumer or SMB tech, with at least 5+ years in an executive leadership role. MBA preferred.
- Proven track record leading product marketing in high-growth, customer-centric organizations. Experience with SMB or prosumer audiences is a strong plus.
- Exceptional storytelling and strategic thinking skills with a keen understanding of customer psychology.
- Strong analytical capabilities to interpret data and translate into actionable insights. AI champion and enabler.
- Expertise in competitive analysis, pricing, packaging, and go-to-market execution.
- Demonstrated ability to influence cross-functional stakeholders and drive alignment.
- Inspirational leader with a builder player coach mindset.
- Committed to hiring, developing, and retaining top talent.
- Comfortable in fast-paced environments and shifting priorities.
- Track record of expanding market share in the US and growing and launching internationally. Able to work through multiple time zones.
The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education and work location. In addition, some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave.
Pay Transparency - All Full Time Employees
$222,400—$278,000 USD
Why You’ll Love Us:
- We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we’re always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
- Join the experts. If you’re passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.
- You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.
- A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family
At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues.
Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.
Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact [email protected].
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or © consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35©
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Notice to Recruiters and Staffing Agencies:
Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters, staffing firms, search agencies or any fee-based referrals. Any unsolicited resumes sent to directly to Constant Contact, in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.
