Job description
Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.
Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients.
- We’re transparent with our employees. You’ll hear updates on company financials, how we’re performing against bonus goals, and how we’re responding to challenges we face.
- We’re growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
- We’re fun. You’ll work with and learn from the smartest people in the industry and have a blast doing it.
Summary:
As a Data Strategy & Analytics Specialist 1, you will be responsible for ingesting, QA’ing, cleaning, transforming, visualizing, and interpreting digital marketing performance data. You will need outstanding problem-solving abilities, comfort with manipulating large sets of data, and excellent English communication skills. This is an exciting, entry-level position that requires strong quantitative skills, a technical mindset, and a desire to be part of a tightly-knit team that’s out to change the industry. You will work with and learn from the smartest people in the industry.
What You Will Do:
- Manage digital media, third party, and client data across multiple clients.
- Unify and translate large sets of data from different data sources into cross-channel visualizations, dashboards, and reports for both Kepler and client usage, tailoring them to your clients’ unique business objectives and needs
- Partner with clients and internal teams to understand business and marketing goals, leveraging analytics to advance these goals.
- Develop data visualizations (e.g., Datorama, Looker, PowerPoint) for brands and any back-end functionality, as well as custom client-facing reports as needed.
- Help identify data discrepancies and possible problems with campaign tracking or reporting infrastructure.
- Become an expert in the digital marketing ecosystem and in media analytics tools across digital channels, including display (banner ads), mobile (smartphone, tablet), search (Google, Bing), social (Facebook, Twitter) and online video (Hulu, YouTube), among others.
- Become an expert in Kepler’s proprietary software suite and AI capabilities.
- Learn about testing and custom analysis techniques to measure the impact of digital media campaigns and generate actionable insights for our clients.
Must Have:
- Strong analytical and problem-solving abilities.
- Strong interest (or experience) in marketing and digital media analytics (including display, mobile, social and search)
- Comfort with MS Excel and large sets of data, with the ability to think creatively about challenging problems.
- Excellent bilingual communication skills in English and Spanish.
- Strong proficiency with SQL.
- Ability to self-manage, juggle multiple priorities, and pay strong attention to detail.
- Ability to contribute to an entrepreneurial, team-based environment.
Nice to Have:
- University degree.
- Online advertising experience (e.g., Google Ads/Search Ads 360, Facebook Ads, LinkedIn Ads, Google Analytics, etc.).
- Experience working with Salesforce Datorama or similar reporting software such as Looker Studio, PowerBI, or Tableau.
- Knowledge of programming languages to aid in analysis (e.g., SQL, Python, R).
Benefits & Perks
- Competitive health and dental benefits
- Tuition reimbursement and training stipend
- Hybrid Office/WFH Schedules: office supplies, internet, and phone stipend
- “Work from Anywhere” 4 weeks per year
- Stocked kitchen, and other team outings
- Collaborative and friendly work space, easily commutable location
- Volunteering & altruism opportunities
- Team building lunches and events, and company celebrations: Summer, Halloween, Holidays, and many multicultural holidays recognized/celebrated
- If something is important to you that’s not listed here, let us know!
Career & Development Focus
- Ongoing learning and development for education opportunities such as webinars, books, classes, relevant conferences and events
- Opportunities to pursue business related side projects and Hackathons
- Environment of learning from peers, including 30+ class training program, Kepler University, powered by Center of Excellence and Tiger Team subject matter expert groups
- Opportunity to work with cutting edge technology and industry thought leaders
- Kepler Rocket Mentorship Program: beneficial for the development of both mentors and mentees
**All applications must include a Resume & Cover Letter in English to be considered.
Kepler is a people first organization. If this roles piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others.
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