Job description
Marketing Manager, International GTM - EMEA LATAM
Reports to: Senior Manager, International GTM- EMEA LATAM
Who We Are
2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.
Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K, renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K
At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you’re interested in the job and think you have what it takes to work at 2K, we encourage you to apply!
As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.
What You’ll Do
As Marketing Manager, International GTM - EMEA LATAM 2K, you will be a critical team player contributing to the planning, execution and project management of the EMEA LATAM GTM plan. You will deliver best in class marketing plans for one of the world’s most iconic sports gaming franchises. This role is best suited to a self-driven, collaborative and tenacious marketer with a passion for representing and advocating for the needs of our international player base. You’ll work closely with a diverse team in a fast paced environment to drive the GTM efforts for the EMEA LATAM Markets to long term commercial success.
Key Responsibilities
Manage the delivery of best in class planning, strategy and execution for EMEA LATAM
Partner with International GTM counterparts, agencies and internal shared services to manage end to end strategic, planning and executional excellence for EMEA LATAM.
Collaborate with various cross-functional teams, including Commercial, Creative, Player Connections, Influencer, PR and Global Marketing teams, as well as external agencies and partners.
Help track project timelines, milestones, and deliverables to ensure campaigns stay on schedule.
International GTM advocacy and strategic support
- Support the senior manager in fostering a deepened relationship across the NBA 2K marketing organisation with Product Marketing, Paid Influencer and Community & Creator pillar leads.
Assist with Project Management & Process
- Work with the International GTM team to identify and document process improvements to enhance efficiency and clarity.
Facilitate Cross-Functional Collaboration
Serve as a central point of contact for the International GTM team, helping to ensure consistent alignment and clear communication between all timezones within the team.
Support the team in preparing materials for key meetings and presentations, keeping stakeholders informed on campaign progress.
Execute Business Operations & Event Production
Manage key operational processes including budget tracking, purchase orders and vendor onboarding.
Assist in planning and delivering events of all scales handling logistics, timelines, vendor coordination, and on-the-ground support to bring experiences to life seamlessly.
Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.
#LI-Hybrid
