Draftline India Logo
A creative and digital studio providing advertising services for global beer brands within AB InBev.

About Draftline India

We are a creative and digital studio founded in 2019, operating within Anheuser-Busch InBev (AB InBev). We provide advertising services, developing creative and digital solutions for beer brands such as Budweiser, Stella Artois, Hoegaarden, Beck’s Ice, and Corona. We use consumer insights to create effective solutions and work dynamically to collaborate with global and local marketing teams, which helps us exchange ideas and implement them quickly.

As part of AB InBev, a brewer with over 600 years of history, we’re part of its portfolio of more than 500 global and local brands. AB InBev also has initiatives like the Growth Group and BEES, which work on data-driven and digital projects, including building and optimizing data pipelines and scalable ETL/ELT solutions.

Mission & Values

Our mission aligns with our parent company, AB InBev’s purpose: “Dream Big to Create a Future with More Cheers.” This purpose guides us as we find new ways to connect with consumers and move the industry forward.

AB InBev’s culture is shaped by its 10 Principles:

  1. Dream big.
  2. Focus on superior results.
  3. Lead by example and take accountability.
  4. Attract and develop great people.
  5. Build brands consumers love.
  6. Grow with customers and communities.
  7. Prioritize simple and scalable solutions.
  8. Manage costs tightly.
  9. Think long-term.
  10. Never take shortcuts.

Team & Culture

Draftline India employs between 11 and 50 people. Our work environment has a dynamic and flexible approach that promotes collaboration with global and local marketing teams. This helps us exchange ideas and implement creative solutions faster. We encourage employees to be “owners” who lead by example and take accountability. We also promote a casual office and dress code. AB InBev looks for passionate people excited about brewing beers, building brands, and creating meaningful experiences.

Benefits & Perks

Our employee benefits include a performance-based bonus, attendance bonus, private pension plan, meal allowance, days off, health, dental, and life insurance, and medicine discounts. Our perks include a WellHub partnership, childcare subsidies, discounts on Ambev products, Clube Ben partnership, scholarship opportunities, school material reimbursement, language and training platforms, and transport allowance. We also offer a casual office and dress code.

Frequently Asked Questions

What products or services does the company offer?

Draftline India provides creative and digital studio services for beer brands, including developing creative solutions based on consumer insights. Its parent company, AB InBev, is a brewer producing over 500 global and local beer brands. AB InBev also engages in data-driven digital initiatives, such as designing and optimizing data pipelines.

What industry does the company operate in?

Draftline India operates in the Advertising Services industry. Its parent company, AB InBev, operates primarily in the brewing industry.

What are the employee benefits?

Employee benefits include a performance-based bonus, attendance bonus, private pension plan, meal allowance, casual office and dress code, days off, health, dental, and life insurance, medicines discounts, WellHub partnership, childcare subsides, discounts on Ambev products, Clube Ben partnership, scholarship, school materials assurance, language and training platforms, and transport allowance.

What is the company's work culture like?

The company fosters a dynamic and non-linear work culture focused on collaboration with global and local marketing teams to facilitate quick idea exchanges and implementation. Employees are encouraged to act as “owners” who are accountable and lead by example. The culture is guided by principles such as dreaming big, focusing on superior results, attracting and developing great people, building beloved brands, growing with customers and communities, prioritizing simple and scalable solutions, managing costs tightly, thinking long-term, and never taking shortcuts.

When was Draftline India founded?

Draftline India was founded in 2019.

What industries and sectors does Draftline India specialize in?

Draftline India is active in the Beer production and sales, premium drinks, marketing, innovation, sustainability, social responsibility, brand management, beer, beverages, consumer goods, and e-commerce markets.

How many people work at Draftline India?

Draftline India has 11-50 employees.

Where does Draftline India hire?

Draftline India hires globally with a remote-first approach, allowing employees to work from anywhere.

Is Draftline India hiring?

Draftline India is not actively hiring at the moment. Check back later for new opportunities.

Does Draftline India hire for remote and work from home roles?

Yes, Draftline India is a remote-first company.

What is Draftline India's website?

Draftline India's website is www.ab-inbev.com .

Where to find Draftline India on social media?

You can find Draftline India on X (Twitter) , Facebook , and LinkedIn .

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