Job Description
About AB InBev
AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands we’re number one or two in many of the world’s top beer markets: North America, Latin America, Europe, Asia, and Africa.
About PerfectDraft
PerfectDraft brings the draft beer experience home. Our machines pour pub-quality pints from proprietary kegs featuring some of the world’s most iconic brands — Stella Artois, Budweiser, Michelob Ultra, Goose Island, and more.
We’re an AB InBev brand, but we operate like a startup — moving fast, thinking long-term, and building a category that doesn’t have a playbook yet.
The Role
We’re hiring a Senior Growth Marketer to own customer acquisition and retention for PerfectDraft USA, reporting directly to the Head of PerfectDraft USA.
This is a rare opportunity to lead a consumer brand with full autonomy, significant budget, and be a part of one of the world’s best marketing organizations, AB InBev. You’ll have the resources of a global company and the freedom to build like an entrepreneur.
You will be responsible for growing our active customer base and driving repeat purchase. You’ll set the strategy, manage the budget, and own execution across every digital touchpoint — organic, paid ads, email, on-site, social, and out of home.
This role requires someone deeply data-driven and fluent in AI tools, using them as a core part of their workflow — for content production, campaign development, audience strategy, and marketing automation.
What You’ll Do
- Own the customer acquisition and retention strategy for PerfectDraft USA, with active household growth as your primary KPI
- Plan, execute, and optimize paid social campaigns across Meta — from strategy and audience development to creative testing and budget management
- Run email marketing end-to-end — acquisition flows, lifecycle programs, and retention campaigns
- Develop and manage DTC content across all digital touchpoints: paid ads, organic social, on-site, and out of home
- Use AI tools to produce content, build workflows, and move faster than a team twice the size
- Own performance reporting across all channels and make decisions quickly based on what the data shows
What We’re Looking For
- Experience in growth or performance marketing at a DTC or consumer brand, with clear results in both acquisition and retention
- Someone who is hands-on — you’re as comfortable executing a campaign as you are setting the strategy behind it
- Deep familiarity with Meta Ads and email marketing; Klaviyo experience is a plus
- Strong creative judgment — you know what good DTC content looks like and can direct or produce it across formats
- Data-driven by default — you make decisions based on numbers, not intuition alone
- Fluent in AI tools and actively building them into your day-to-day workflow
Nice to Have
- Experience in beverage, alcohol, or consumer hardware categories
- Familiarity with Shopify and e-commerce analytics
- Experience with out-of-home advertising planning and execution
What We Offer
Fully remote work model
Salary: $133,000 to $144,000
- Competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business
- Total Rewards package including: medical and dental coverage, fertility benefits, 401k match, parental leave, and paid time off
- Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next
- Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs
