Job description
About the Role
Abnormal AI is seeking a Revenue Marketing Program Manager to own the planning and execution of regional and partner-driven demand generation programs across Latin America. Sitting at the intersection of field, channel, and revenue marketing, this role is responsible for generating qualified pipeline, accelerating deal velocity, and increasing brand visibility through localized, data-driven programs. You will work closely with regional sales, SDRs, and partners to deliver measurable marketing impact aligned to business goals.
What You’ll Do
- Own regional pipeline generation goals aligned to LATAM revenue targets.
- Plan and execute integrated field, channel, and digital campaigns including events, webinars, ABM, and email.
- Partner closely with Sales leadership and SDRs to prioritize campaigns, ensure strong lead handoff, and support pre- and post-event engagement.
- Track and analyze campaign and funnel performance (MQLs, SALs, pipeline, ROI) and iterate based on insights.
- Manage local field events, sponsorships, executive programs, and partner activations.
- Collaborate cross-functionally with Product Marketing, Digital, Content, and Partner teams.
- Build and manage campaigns in Salesforce, ensuring accurate tracking and reporting.
- Drive process improvements and automation to increase efficiency and output.
Must-Have Skills
- 5–8 years of experience in B2B demand generation or revenue marketing, ideally in SaaS or cybersecurity.
- Proven success owning and delivering regional pipeline targets.
- Deep understanding of full-funnel demand generation and performance measurement.
- Hands-on experience with Salesforce, Marketo (or similar), and ABM platforms.
- Strong data fluency with the ability to translate insights into action.
- Experience working cross-functionally with Sales and Channel partners.
- Fluent Brazilian Portuguese.
Nice-to-Have Skills
- Business-level Spanish.
- Experience in cybersecurity or adjacent technology markets.
- Familiarity with ROI modeling and performance dashboards.
- Experience launching partner co-marketing initiatives.
- Knowledge of LATAM market nuances and localization strategies.
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Abnormal AI is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law. For our EEO policy statement please click here. If you would like more information on your EEO rights under the law, please click here.
