Job Description
Adverity is launching a dedicated expansion into the Canadian market, building directly on the organic success and strong existing customer base we have already established in the region. We are looking for two Founding Members to spearhead this growth and turn our initial momentum into a market-leading presence.
This is a high-impact role where you aren’t just following a playbook—you’re writing it. Reporting directly to the VP of Sales, you will have the unique opportunity to drive our Canadian Go-To-Market (GTM) strategy, define the territory, and build the operational blueprint for our future in Canada.
What You Will Do:
- Scale Existing Success: Leverage our established Canadian client base and success stories to accelerate market penetration. You will be responsible for expanding our footprint within a Target Account List (TAL) of Canada’s Top 100 Data-Driven Enterprises.
- Dual-Track Hunting: Own the full sales cycle from discovery to close. While your primary focus is the Enterprise tier, you will also strategically open and close SMB accounts to ensure a diversified and high-velocity pipeline.
- Market Intelligence: Act as our “eyes and ears” on the ground. You will feed competitive intel and local market nuances back to the VP of Sales to refine both regional and global strategies.
- Executive Discovery: Conduct high-stakes discovery with VP and C-Level executives, diagnosing complex technical pain points within their marketing data stacks across various business scales.
- Deal Orchestration: Lead complex deal teams, pulling in Solution Consultants and Executive sponsorship to navigate everything from agile SMB wins to 6-figure enterprise contracts.
Who You Are:
- The “Hunter” DNA: You have a verifiable track record of sourcing 40%+ of your own pipeline. You are a pro at multi-channel outreach and don’t rely solely on inbound leads.
- Founder Mentality: You thrive in “Stage 0” environments. You are comfortable navigating unknowns, pushing through ambiguity, and acting as a true strategic partner to your prospects.
- Data Fluency: You speak the language of Marketing Data & Analytics. You understand modern data architecture (ETL/ELT, data warehousing) and how data connectivity impacts business ROI.
- Unsupervised Excellence: You have a proven ability to thrive in remote or satellite environments where high autonomy and self-accountability are the keys to success.
Requirements:
- 5+ years in SaaS Sales: Deep experience in MarTech, Data, or Analytics is highly preferred.
- Canadian Market Expertise: A proven history of navigating the Canadian business landscape and closing 6-figure ACV enterprise deals.
- Top-Tier Performance: Evidence of “President’s Club” or consistent top 10% performance in previous sales roles.
- Versatility: The ability to pivot seamlessly between the long-game complexity of enterprise cycles and the fast-paced requirements of the SMB market.
