Job Description
About the Role
Aequilibrium (AEQ) is seeking a senior, hands-on Marketing Lead, Digital & Events to work directly with the founder and executive team to drive brand awareness, thought leadership, and commercial impact across our consulting and innovation offerings.
This role is designed for an experienced marketer who has operated closely with executive leadership in Canadian tech companies or technology professional services firms, understands how founders and exec teams think, and is comfortable owning end-to-end outcomes.
This is a senior individual contributor position with significant autonomy, visibility, and accountability. You will set direction where needed, but you will also execute — writing content, coordinating events, building campaigns, and making things happen.
What You Will Do
Executive Partnership & Marketing Ownership
Act as a trusted marketing partner to the Founder/CEO and executive team
Help shape marketing priorities based on business strategy and leadership objectives
Translate executive thinking into clear, focused, and actionable marketing initiatives
Own delivery and outcomes for agreed marketing initiatives
Digital Marketing & Thought Leadership (Hands-On)
Own and execute AEQ’s digital presence, including LinkedIn and other relevant social platforms, blog content, and thought leadership, campaigns tied to key business moments and announcements
Personally contribute to content creation, writing and editing posts, blogs, and announcements, producing or coordinating simple visuals and assets
Ensure a confident, consistent, and senior brand voice across channels
Conferences & Events (End-to-End Ownership)
Lead AEQ’s participation in local, national, and international conferences
Own the full event lifecycle, including pre-event planning, positioning, and promotion, on-site presence and execution, post-event follow-up, content, and reporting
Work closely with business development and leadership to ensure events drive real business value
Sales & Executive Enablement
Support sales and partnerships with high-quality marketing collateral (decks, one-pagers, case studies), client and prospect research, and coordination support for proposals and RFPs
Ensure marketing efforts are aligned with pipeline development and revenue priorities
Marketing Operations & Delivery
Build and maintain an integrated marketing calendar
Maintain and update AEQ’s website (WordPress), including landing pages, blogs, and banners
Manage marketing tools and systems (e.g., HubSpot), keeping data clean and useful
Coordinate with designers, writers, and external partners when needed — while retaining ownership of outcomes
Measurement & Continuous Improvement
Track and report on the performance of campaigns, content, and events
Use data and judgment to refine messaging, channels, and execution
Provide clear updates and recommendations to leadership
Who You Are
You are a confident, pragmatic, and execution-oriented marketer who is comfortable operating at the executive level without needing a large team or heavy structure.
You bring:
Proven experience working directly with founders, CEOs, or executive teams
Strong judgment and the ability to prioritize what actually matters
Comfort with ambiguity, fast decisions, and shifting priorities
Excellent written and verbal communication skills
High personal accountability and follow-through
You prefer:
Ownership over oversight
Doing the work as well as shaping the direction
Lean teams, clear goals, and meaningful impact
Being judged on outcomes, not activity
Experience & Skills
6+ years of experience in senior hands-on marketing roles within:
Technology companies
Technology professional services firms
Startups or digital agencies
Demonstrated experience in:
Digital marketing and B2B content creation
Conferences, events, and experiential marketing
Supporting executive teams and revenue-focused initiatives
Strong understanding of professional services marketing and sales cycles
HubSpot experience or certification
WordPress or CMS experience
Basic design, presentation, or video editing skills
Familiarity with ABM, analytics, and SEO
Interest in digital transformation, innovation, XR, or AI
Location & Travel
Remote-first role, with the expectation of being based in the Greater Vancouver area
Ability to attend:
Local team and business events in Vancouver
Conferences and events in Canada, the United States, and Europe
Willingness to travel internationally as required
Compensation & Growth
Competitive compensation, commensurate with experience
Comprehensive benefits
Remote-first work environment
Significant autonomy and visibility
Opportunity to evolve the role and scope over time as the business and your career grow at an accelerated pace
About Aequilibrium
Aequilibrium (AEQ) is a digital consulting and innovation services firm specializing in strategy, experience design, and technology delivery. We are recognized as a top employer and an award-winning digital agency. Our vision is to enrich people’s lives by crafting remarkable experiences.
Learn more at aequilibrium.com
