Strategic GTM Lead

Job Description

About Us

AfterShip, a Great Place to Work Certified company, is transforming the global eCommerce landscape. Founded in 2012, AfterShip is a post-purchase SaaS company on a mission to build the world’s leading automation platform for ecommerce merchants.

AfterShip unifies shipping & labels, order tracking, AI predictive delivery, and returns management into one system—giving merchants a single place to manage and automate everything that happens after checkout. By centralizing these workflows, AfterShip enables merchants to reduce customer support inquiries, deliver a more reliable and engaging customer experiences, and unlock incremental revenue at every post-purchase touchpoint.

AfterShip integrates seamlessly with ecommerce platforms including Shopify and TikTok Shop, and connects with more than 1,200 carriers worldwide. Today, over 20,000 businesses—including Samsung, Gymshark, Vivino, Harry’s, Mous, and Rakuten—rely on AfterShip to turn every post-purchase moment into an opportunity to build trust, reduce costs, and drive repeat purchases.

Built for a global market from day one, AfterShip operates with an engineering-driven, internationally distributed team. The company employs more than 450 people across 8 offices, spanning North America, Europe, and Asia, and representing over 20 cities worldwide.

Your Mission

AfterShip is hiring a Head of Omnichannel GTM to lead one of our highest-priority growth initiatives by finding product-market fit, building a scalable go-to-market motion, and driving revenue growth for our Omnichannel product.

This role will lead a small, agile team and work closely with Product, Sales, Customer Success, Support, Partnerships, and Solutions Architects to drive adoption, strengthen ecosystem partnerships, and translate market insights into product improvements.

The role also owns the GTM relationship with TikTok Shop and other emerging commerce channels, ensuring AfterShip remains a leading ecosystem partner.

This is a North America-based remote role that collaborates with global teams across North America, Europe, and Asia.

What You’ll Do

• Define the ideal customer profile (ICP), buyer personas, and core use cases for the Omnichannel product.
• Build and execute a repeatable go-to-market motion from pipeline generation through deal close and expansion.
• Own and drive Omnichannel revenue targets in partnership with Sales leadership.
• Support strategic customer opportunities and develop cross-sell and expansion plays across AfterShip’s product suite.
• Establish clear KPIs, operating cadence, and performance tracking for the Omnichannel business.
• Collaborate cross-functionally with Product, Sales, Customer Success, Support, Enablement, Partnerships, and Solutions Architects to execute growth initiatives.
• Create structured field-to-product feedback loops to influence roadmap priorities and improve product scalability.
• Serve as the GTM lead for the TikTok Shop partnership and strengthen AfterShip’s position within the commerce ecosystem.
• Identify market opportunities, competitive risks, and churn signals to proactively guide strategy.
• Lead and develop a small Omnichannel team, setting clear goals tied to revenue growth and product-market fit.

Who We’re Looking For

• 5+ years of experience in B2B SaaS go-to-market, partnerships, or growth roles, ideally in eCommerce or platform ecosystems.
• Proven experience launching new products or business lines and building scalable revenue motions.
• Strong business acumen with experience in pipeline analysis, forecasting, and data-driven decision making.
• Comfortable working closely with technical teams and discussing integrations, APIs, and ecommerce workflows.
• Demonstrated ability to lead cross-functional initiatives and align stakeholders across multiple teams.
• Excellent communication skills and executive presence with the ability to influence internal and external partners.
• Strategic thinker who can balance long-term vision with hands-on execution in a fast-moving environment.
• Experience working in remote, globally distributed SaaS teams.
• Mandarin language proficiency required to support ecosystem partnerships and cross-regional collaboration.

At AfterShip, we know great talent doesn’t always fit every requirement. If you’re passionate about our mission and believe you can make an impact, we encourage you to apply.

Why You Should Join Us:

• Great Place to Work Certified: We’ve been recognized for our inclusive, values-driven culture that celebrates diversity and collaboration.
• Innovative & Inclusive Culture: Started by our software engineer-turned-CEO, AfterShip is built on curiosity, creativity, and collaboration. We’re a passionate, global team of problem solvers who put egos aside to innovate together. We take immense pride in fostering a culture that’s inclusive, which has allowed us to surround ourselves with the industry’s most talented professionals.
• Ambitious Mission with Real Impact: Join us in transforming eCommerce by making buying and selling easier for everyone. It’s one of the most dynamic spaces in tech, with limitless opportunities to innovate and grow.
• Thrive & Grow: There’s no ceiling to what you can achieve or learn here. We’re committed to empowering your career while advancing together as a company.
• Flexible Work Setup: We’re a remote-first team, meaning by default that employees work from home or on a hybrid-flexible basis in our hub locations (i.e., Toronto, Austin, Barcelona). You’re empowered to choose a work setup that works best for you and your team. With flexible hours depending on your time zone, you’ll be able to have a schedule that fits your working style and the requirements of your role.

Perks:

• Competitive compensation
• Remote-first/hybrid-flexible work setups
• Healthcare coverage offered from day 1
• Retirement plans including company match
• Unlimited PTO
• Annual learning & wellness benefit
• Monthly book perk
• Career progression & professional development
• In-office lunch and commuter benefits for those located in our hub locations

Salary range for this role: USD$194,000 - 252,000 USD OTE

We are an equal opportunity employer and provide accommodations upon request throughout the recruitment process, in accordance with local legislation. Please let us know if you require any support, and we’ll work with you to meet your needs.

We believe in hiring right over hiring fast. While timelines may vary, we’re looking to fill this role as soon as possible.

Our hiring process uses AI to help with initial resume screening and to support interview note-taking. These tools help our team stay organized and fair, but all hiring decisions are made by people.

This job posting is for a new position