Job Description
AlGooru is searching for outstanding Growth talents!
We’re hiring a Senior Media Buyer
Who Are We ❓
📚 AlGooru is the leading private tutoring platform in Saudi. We’re the first licensed by the National E-Learning Center (NELC), and we’re renowned for providing tech-enabled tailored educational support to students of all ages and levels (K-12, university, and professionals).
🪙 We’ve been backed by various local, regional, and international investors including Constructor Capital, Plug & Play Ventures, Techstars, KAUST, Hub71, family offices, and others.
💡 A Fun Fact about AlGooru is that its name derives from “Guru,” a Sanskrit word meaning a mentor, guide, expert, or master.
The Role Highlights 💡
Main Responsibilities:
- Strategizing and executing digital campaigns to recruit and activate customers across all stages of the sales funnel (new user acquisition, current user activation, optimizing drop-offs), and achieving overall sales targets.
- Optimizing campaigns for maximum return on investment (ROI) by analyzing data and implementing data-driven strategies.
- Leading the development and execution of a comprehensive measurement framework to track campaign performance and measure success against KPIs.
A Day In Your Life:
Campaign Strategy & Execution:
- Develop data-driven performance marketing strategies aligned with overall business goals.
- Plan, execute, and manage paid advertising campaigns across various digital channels (Search Engine Marketing (SEM), Display Advertising, Social Media Advertising, etc.).
- Conduct A/B testing to optimize campaign elements for improved performance (targeting, messaging, creatives).
- Collaborate with the creative team to ensure consistent brand messaging across campaigns.
Data Analysis & Reporting:
- Implement and maintain a robust measurement framework to track campaign performance.
- Analyze campaign data to identify trends, opportunities for improvement, and areas for optimization.
- Regularly generate reports to communicate campaign performance to stakeholders, including key performance indicators (KPIs) and return on ad spend (ROAS).
- Translate data insights into actionable recommendations to improve campaign performance.
Campaign Management & Optimization:
- Continuously monitor campaign performance and make adjustments as needed to optimize results.
- Identify and troubleshoot campaign issues to ensure smooth campaign delivery.
- Stay up-to-date on industry trends and best practices in performance marketing.
You’re the Senior Media Buyer we’re looking for if you have:
- 3-5 years of experience in performance marketing, media buying, or a similar role
- Proficiency in media planning and buying tools and software
- Expertise in data analysis and reporting tools (Google Analytics 4, Google Data Studio, etc.)
- Familiarity with UxCam or similar product analysis partners
- Experience with A/B testing methodologies
- Strong understanding of marketing attribution models
- Solid understanding of target audience demographics and market research techniques
- Strong analytical and problem-solving skills
- Strong data-driven decision-making skills
- Excellent communication and presentation skills
Our application process:
- Screening & Intro Call (5-10 mins)
- Chemistry Interview (15-30 mins)
- Technical Interview 1 (30-60 mins)
- Technical Interview 2 (30-60 mins)
- Offer extended to successful candidates
What We Offer You❗
At AlGooru, we offer fair and competitive pay, scalable benefits, rewards, and perks, reflecting our commitment to inclusivity and access for all. Enjoy:
- Work from Anywhere
- No clocking in/out
- Learn and expense on us!
- AlGooru Library
- Vibrant Startup Culture
- Fast Promotions (like really fast)
- Coaching & Entrepreneurial Bytes
How to gain extra Gooru points❓
- Demonstrate your entrepreneurial, hustling, and energetic spirit
- Prove your ability to take full ownership of your role without the need to be micromanaged
- Conduct proper research about AlGooru prior to your interviews with us; we love people who already know about us.
- Be extra organized… like extra…
