About Alpha Lion
We founded Alpha Lion in 2017 as a fitness and nutrition company. We specialize in high-performance supplements, including our Superhuman pre-workout energy brand, and our Gains Candy™ series. Our product lines feature best-selling items, new releases, and stackable products. We also offer an apparel collection. Troy Adashun and Jordan Fares co-founded Alpha Lion.
Mission & Values
Our mission is to make fitness enjoyable and accessible. We want to transform workouts into daily celebrations and contribute to a healthier world. We aim to change the fitness supplements industry by offering cleaner, more innovative, and effective products.
Our core values include:
- Kaizen: We continuously improve our formulas, customer service, and operations.
- No Shortcuts: We conduct extensive research and testing to ensure our supplements are safe, pure, and effective, and we reject performance-enhancing drugs.
- Spare Some Change: We embrace change and actively look for opportunities to support others.
- ABC (Always Be Casper): We are transparent, fully disclosing all ingredients and their purposes, and openly addressing our mistakes.
- Down Nine, Up Ten: We show resilience and are committed to overcoming setbacks.
- A World Bigger: We strive to leave the world more compassionate and empathetic, setting an example beyond physical achievements.
We are involved in social initiatives, including a partnership with Vitamin Angels to fight childhood malnourishment. Our goal is to reach an additional 1,000,000 children by the end of 2025. We also established The Karma Foundation in January 2019, a non-profit organization in Medellin, Colombia. A portion of every Alpha Lion purchase goes to help those in need through this foundation.
Team & Culture
Our team consists of 11-50 employees. We foster a culture that values creativity, excellence, bold ideas, and moving quickly. Our passionate fitness enthusiasts are focused on disrupting the supplement industry with products that deliver results. We promote a community of individuals striving to activate their ‘SuperHuman’ potential.
Key team members include:
- Jordan Fares (CEO/Co-founder)
- Troy Adashun (Co-founder/Face of Brand)
- Stephanie Esparza (Customer Service Manager)
- Cordero Roman (Brand Director)
- Vero Sarria (Human Resources Manager)
- Dan Icenhour (VP of Retail Sales)
- Nick Collins (Head of Talent Acquisition)
Frequently Asked Questions
Alpha Lion offers high-performance fitness and nutrition supplements, including the Superhuman pre-workout energy brand, and also sells an apparel collection. Their supplement lines include best-selling supplements, new releases, stackable products, and the Gains Candy™ series.
Alpha Lion’s mission is to make fitness fun by turning workouts into daily celebrations and making the world healthier. The company aims to shift the fitness supplements industry by providing better, cleaner, and more innovative products.
Alpha Lion operates based on values such as Kaizen (continuous self-improvement), No Shortcuts (commitment to research and safety), Spare Some Change (embracing change and giving back), ABC (Always Be Casper - transparency in formulas), Down Nine, Up Ten (resilience), and A World Bigger (setting an example of compassion and empathy).
Alpha Lion fosters a culture that values creativity, excellence, bold ideas, and speed. The team consists of passionate fitness enthusiasts who are focused on disrupting the supplement industry with products that deliver results. The company emphasizes a community of ‘SuperHumans’ both internally and externally.
Yes, Alpha Lion engages in social responsibility initiatives. They partner with Vitamin Angels to combat malnourishment in children, with a goal to reach 1,000,000 children by the end of 2025. They also founded The Karma Foundation in January 2019, a non-profit organization supported by a portion of every Alpha Lion purchase, aimed at helping those in need.
Alpha Lion was founded in 2017.
Alpha Lion is active in the Nutrition And Supplements, Wellness, and Fitness markets.
Alpha Lion has 11-50 employees.
Alpha Lion hires globally with a remote-first approach, allowing employees to work from anywhere.
Alpha Lion is not actively hiring at the moment. Check back later for new opportunities.
Yes, Alpha Lion is a remote-first company.
Alpha Lion's website is www.alphalion.com .
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