Job Description
Sales Development Representative (SDR)
Location: Remote (US or LATAM Preferred)
About AlphaPoint
AlphaPoint is the infrastructure platform behind digital asset businesses worldwide. Since 2013, we have powered exchanges, brokerages, banks, and fintechs across dozens of countries, giving them the trading, custody connectivity, tokenization, treasury, and settlement capabilities they need to operate in digital assets at institutional scale.
We are not a collection of products in a box. AlphaPoint is a single platform with many capabilities: one integration that lets a client offer trading, brokerage, treasury, and stablecoin workflows to their end users, connect to the liquidity venues, custodians, and banking partners of their choice, and expand into new use cases without re-platforming. Every super app needs a super platform underneath it. That is what we build.
The Role
The Sales Development Representative (SDR) owns the top of AlphaPoint’s funnel. You’ll research and prospect companies that need digital asset infrastructure, qualify them, and book well-briefed meetings for our Account Executives. Working closely with sales and marketing, you’ll turn a target account list into a predictable pipeline of qualified opportunities.
You must already understand the market we operate in. You know the difference between an exchange, a broker, and a custodian; you can speak to why a bank or fintech would launch a digital asset product; and you can hold a credible first conversation with a Head of Digital Assets, CTO, or COO.
What You’ll Do
- Outbound prospecting. Build and work target account lists that match AlphaPoint’s ideal customer profile. Run personalized email, phone, and LinkedIn sequences to engage decision-makers.
- Lead qualification. Qualify inbound leads (web, events, partner referrals) and outbound responses against defined criteria: fit, need, timing, and buying authority.
- Meeting booking and handoff. Book qualified meetings for AEs and brief them on the account, contacts, pain points, and context before every call.
- Nurture. Keep qualified-but-not-ready accounts warm with relevant follow-up until they are ready for a sales conversation.
- Campaign and event support. Drive registrations and follow-up for AlphaPoint events and marketing campaigns and report on results.
- CRM discipline. Log every activity in HubSpot, keep account and contact data clean, and report weekly on activity, meetings booked, and pipeline created.
- Hit your numbers. Own monthly targets for qualified meetings and pipeline generated.
Must-Haves
- Digital asset market knowledge. A working understanding of the crypto and digital asset ecosystem: exchanges, brokers, custodians, tokenization, stablecoins, and the banks and fintechs entering the space. You can explain who buys infrastructure like ours and why.
- 1–3 years of outbound prospecting or SDR/BDR experience in crypto, digital assets, fintech, or financial services, selling to enterprise buyers.
- Strong written and verbal communication. Clear, concise outreach that earns replies from senior executives.
- Familiarity with enterprise sales cycles and consultative selling; comfortable engaging C-level and senior management.
- Proficiency with HubSpot (or a comparable CRM) and sales engagement tools; disciplined about pipeline hygiene.
- Self-directed and resilient. Comfortable with high activity volume, rejection, and a fast-changing market.
Nice-to-Haves
- Experience selling white-label, SaaS, or infrastructure products to financial institutions.
- Existing network in the digital asset or fintech space.
- Experience with LinkedIn Sales Navigator, ZoomInfo/Apollo, or similar prospecting tools.
- Additional languages (Spanish) given our LatAm client base.
How Success Is Measured
- Qualified meetings booked and held per month
- Pipeline generated from SDR-sourced opportunities
- Meeting-to-opportunity conversion rate
- Outreach activity and response rates
- CRM accuracy and completeness
Why AlphaPoint
You will sell a proven product into a market that is moving from experimentation to production, alongside a team with deep payments, fintech, and crypto infrastructure experience. High performers have a clear path to an Account Executive role.
