Job description
Who We Are
At Amsive, we’re more than just a performance marketing agency; we’re a team that thrives on collaboration and innovation. We offer a supportive environment where personal growth is just as important as professional development. We’re a team of passionate individuals ready to tackle challenges, learn from one another, and drive results. We believe in empowering our team members, providing them with the tools they need to succeed, and trusting them to lead the way. With decades of expertise and a commitment to integrated solutions, we don’t meet the industry standard; we’re setting it.
If you’re looking for a place where your work matters, a career path you can grow on your terms, and a team that’s as invested in your success as you are, Amsive is for you. We offer a unique blend of flexibility, growth opportunities, and a culture that values each individual. Join us, and be part of the team ready to welcome, support, and grow with you.
* We regret to inform you that currently, Amsive DOES NOT provide sponsorship opportunities.*
**This is a HYBRID position (1-2 days in office/wk) located in the Flatiron District - New York, NY.**
What we are looking for:
The Group Account Director will lead and grow our Financial Services vertical as a senior agency leader who understands regulated categories, thrives in a performance-driven environment, and knows how to turn complex financial products into measurable marketing impact. This person owns senior client relationships, leads integrated teams, and drives growth across a portfolio of financial services accounts. They are accountable not just for delivery, but for strategic direction and sustained client business growth.
What you will be doing:
Client Leadership
- Serve as the senior day-to-day client partner across multiple financial services accounts
- Lead executive-level relationships with banks, credit unions, lenders, insurers, fintechs, or investment brands
- Navigate compliance-heavy environments with confidence and precision
- Lead high-stakes conversations around performance, scope, and results
- Anticipate client business challenges and proactively bring forward growth-focused solutions
Strategic Oversight and Client Growth
- Partner closely with Strategic Marketing to shape client business strategy, interpret data and insights, and identify long-term growth opportunities across the financial services vertical
- Partner with client leadership to identify opportunities for acquisition, retention, cross-sell, and lifetime value growth
- Guide integrated strategies across direct response, CRM, lifecycle, and brand performance
- Ensure insights, analytics, and testing translate into clear recommendations and action
- Challenge both clients and internal teams to think beyond execution toward long-term impact
Account and Business Ownership
- Own account health across the portfolio, including staffing, scope, forecasting, and profitability
- Serve as the primary escalation point for clients and internal teams, resolving complex issues and managing risk
- Identify and drive organic growth opportunities within existing clients
- Partner with agency leadership on renewals and new business efforts
- Ensure accounts are delivering value, not just deliverables
- Balance client ambition with performance reality and operational discipline
Direct Marketing and Performance Leadership
- Lead strategies rooted in direct response (must have direct mail experience), acquisition, CRM, lifecycle, and retention
- Leverage data, analytics, and testing to inform strategic direction, guide investment decisions, and drive measurable business outcomes
- Champion data-driven thinking, testing, and optimization
- Ensure work is accountable to KPIs, ROI, and business outcomes
- Connect strategy, creative, media, and analytics into one cohesive system
Team Leadership and Standards
- Lead and mentor Account Directors and Account Managers
- Set clear expectations for strategic thinking, client leadership, and execution
- Develop teams that understand client businesses, not just agency process
- Establish high standards for accountability, rigor, and proactive leadership
Who you are:
- 10+ years of experience in an agency environment, with significant leadership responsibility across financial services or similarly regulated categories (Financial services experience required)
- Demonstrated experience leading multiple accounts or a client portfolio, with accountability for strategic direction, client outcomes, and business growth
- Proven track record of driving organic growth, expanding scope, and evolving client relationships beyond original engagements
- Experience operating as the senior-most client lead, including executive-level relationships and ownership of complex client and internal escalations
- Strong strategic judgment, with the ability to translate data, insights, and testing into clear recommendations and growth-focused decisions
- Background in direct marketing or performance-driven environments, including acquisition, CRM, lifecycle, and retention strategies (direct mail experience required)
- Comfort navigating compliance-heavy environments and guiding strategy within regulatory constraints
- Experience leading and developing senior account talent, setting standards for strategic thinking, client leadership, and accountability
- Confident, direct communicator with strong business acumen and the ability to influence clients and internal teams
- Ability to balance client ambition with performance reality, operational discipline, and agency priorities
- Strong presentation and client communication skills
- Strong attention to detail and ability to multi-task and work across multiple client relationships
- Ability to be self-motivated towards the achievement of established goals
- Comfort in working in a matrixed environment and ability to develop and maintain satisfactory working relationships with both the client and internal agency staff members
- Growth oriented mindset with proven track record of driving revenue retention and growth
Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
If you need any assistance seeking a job opportunity at Amsive, or if you need reasonable accommodation with the application process, please call (331) 318-7800.
Amsive is proud to be an Equal Opportunity Employer. We are committed to building a supportive and inclusive environment for all employees. It is Amsive’s continuing policy to provide equal employment opportunity and not to discriminate on the basis of race, color, religion, pregnancy or childbirth, marital status, national origin, ancestry or citizenship status, age, disability, sex, sexual orientation, gender identity, veteran status or any other characteristic protected by applicable federal, state or local laws. This policy applies to all aspects of employment, including (but not limited to) application for employment, recruiting, hiring, compensation, benefits, promotions and transfers, training, layoffs, rehires, termination of employment and all other terms and conditions of employment.
As part of the Company’s equal employment opportunity policy, Amsive will also take affirmative action as called for by applicable laws and Executive Orders to ensure that minority group individuals, females, disabled veterans, recently separated veterans, other protected veterans, Armed Forces service medal veterans, and qualified disabled persons are introduced into our workforce and considered for promotional opportunities.
