Job Description
Overview
The E-commerce Launch Coordinator is a specialized operational role focused on preparing client websites for successful launches and go-lives. This role bridges the gap between technical implementation and business readiness by managing the critical final phase of site staging, including product catalog setup, content population, asset management, and site configuration. Working primarily within Shopify (and occasionally other platforms), the Launch Coordinator ensures that stores are merchant-ready, visually polished, and operationally sound before handoff. This role requires meticulous attention to detail, strong platform proficiency, and the ability to execute efficiently against tight launch timelines while maintaining quality standards. The Launch Coordinator works closely with Project Managers, QA teams, and client stakeholders to remove operational friction during the most critical phase of project delivery.
Responsibilities
Product Catalog Management
- Maps and uploads product catalogs into Shopify, ensuring accurate SKUs, variants, pricing, and inventory data
- Configures product attributes including titles, descriptions, tags, collections, and metafields according to client specifications
- Sources and uploads high-quality product imagery, resizing and optimizing assets to meet platform requirements
- Ensures product categorization and collection logic align with site architecture and merchandising strategy
- Maintains product data accuracy through QA checks and validation against source files
- Manages product visibility, availability dates, and launch sequencing for phased rollouts
Content & Asset Management
- Populates page templates with final copy, imagery, and media assets across homepage, landing pages, and content sections
- Resizes, optimizes, and uploads visual assets (banners, hero images, lifestyle photography) to meet design specifications
- Ensures all imagery meets accessibility standards with appropriate alt text
- Organizes and maintains asset libraries within Shopify and related file management systems
- Implements content updates and refinements based on client feedback during staging reviews
- Manages version control of assets and maintains organized file structures for handoff
Site Configuration & Quality Assurance
- Configures Shopify settings including navigation menus, footer links, site policies, and checkout settings
- Sets up and tests shipping zones, payment gateways, tax configurations, and fulfillment workflows
- Implements basic SEO elements including meta titles, descriptions, URL structures, and redirects
- Conducts thorough QA of all populated content, flagging inconsistencies, errors, or missing elements
- Tests product pages, collections, search functionality, and filtering to ensure proper operation
- Documents configuration decisions and creates handoff materials for client merchant teams
Launch Readiness & Client Enablement
- Create and follows established SOPs for site staging and launch preparation, ensuring consistency across projects
- Creates and maintains launch checklists, tracking completion of all pre-launch tasks
- Collaborates with Project Managers to manage launch timelines and identify potential delays
- Communicates progress, blockers, and risks clearly to project stakeholders
- Supports client training by ensuring merchant admin is properly organized and documented
- Validates that all client-provided content and assets are implemented accurately before go-live
Process Development & Documentation
- Develops and refines standard operating procedures for common launch tasks and workflows
- Creates templates and checklists that improve efficiency and reduce errors in repetitive processes
- Identifies opportunities to streamline staging workflows and proposes improvements
- Documents platform-specific best practices and troubleshooting guides
- Shares knowledge with team members to build cross-functional capability
Skills
- Strong proficiency with Shopify admin, product management, and content editing (required)
- Experience with ecommerce platforms and understanding of online merchandising principles
- Excellent attention to detail with ability to maintain quality standards under tight deadlines
- Proficiency with image editing tools (Photoshop, Canva, or similar) for basic asset optimization
- Strong organizational skills with ability to manage multiple concurrent launches
- Working knowledge of SEO best practices for product pages and site structure (alt tags, image naming)
- Experience with data management and ability to work with product feeds, CSVs, and bulk imports
- Basic understanding of web development concepts and platform integrations
- Strong written and verbal communication skills in English
- Comfortable working with Google Workspace, Microsoft Office (especially Excel), and project management tools
- Self-directed with ability to work autonomously while knowing when to escalate issues
- Quick learner who can adapt to new platforms, tools, and client requirements
- Collaborative mindset with ability to take direction from Project Managers and technical teams
Requirements
- 2+ years of hands-on experience in ecommerce operations, product management, or digital merchandising
- Demonstrated experience managing day-to-day site operations
- Proven ability to manage product catalogs with high volume SKUs and complex variant structures
- Experience working in a PIM system
- Experience working in a fast-paced agency or client services environment
- Strong problem-solving skills with initiative to identify and resolve issues independently
- Ability to handle shifting priorities and ad hoc requests while maintaining focus on launch deadlines
- Comfort working across multiple client projects with different platforms, requirements, and timelines
- Alignment with company values including pride in work quality, flexibility, and continuous improvement
- Experience working remotely with distributed teams across time zones
The duties and responsibilities described here are not a comprehensive list and the scope of the job may change as necessitated by business demands. Anatta Design reserves the right to revise the job description as circumstances warrant.
Compensation Transparency & Pay Philosophy
At Anatta Design, we believe in fair and competitive compensation based on location. We post salary ranges in compliance with state requirements for U.S.-based roles, ensuring transparency for candidates in those regions. If you are applying from outside the U.S., please note that our pay scales are adjusted based on the cost of living and market conditions in each country.
