AppsFlyer

We provide a marketing cloud that helps businesses understand their complex data and grow. Our platform offers unified solutions for measurement, deep linking, data collaboration, and AI across mobile, web, CTV, console, and other platforms. We help businesses make informed decisions, optimize their channels, and show their impact.

We offer several products:

• Measurement Suite: This connects attribution, revenue, and engagement data into one view. It helps you optimize spending, prove ROI, and scale with privacy-safe insights across mobile, web, CTV, PC, and console.
• Deep Linking Suite: This connects users to in-app experiences from sources like web, email, QR, and social, helping to increase Return on Ad Spend (ROAS) and Lifetime Value (LTV).
• Data Collaboration Suite: This helps you use your first-party data, create retail media revenue, activate audiences, prove ROI, and connect with brands on a privacy-safe platform.
• Agentic AI Suite: This deploys AI agents to automate tasks and provide insights from accurate, clean, privacy-compliant data.

We help turn fragmented data into growth, offer clear insights for decisions, deliver relevant customer experiences, turn creative insights into growth data, and ensure data is clean with real-time fraud protection.

Over 15,000 businesses worldwide use our services, tracking more than 100,000 active mobile apps in over 190 countries. We have 20 offices globally. Forrester reported that we help customers achieve a 207% ROI, and IDC recognized us as a global leader in Data Clean Room technology.

Our mission is to provide AI-powered, privacy-first measurement technologies that turn data into growth.

Our core values are:

• Trust: We build privacy and security into everything we do.
• AI-powered insights: We focus on automated, data-driven workflows to create business opportunities.
• Innovation: We offer proactive solutions for the changing digital environment.
• Global reach, personal impact: We ensure precision and reliability in every market.
• Customer focus: We measure our success by our customers’ growth.

We have a global team across 20 offices. We combine industry expertise with innovation to partner with businesses, turning their data into opportunities for growth. We also support Corporate Social Responsibility initiatives that promote education, equality, and environmental sustainability.