Baesman Group

Founded in 1952, we are a marketing strategy and execution partner for direct-to-consumer campaigns, with 51-200 employees. We help clients transform their marketing from broad, one-to-many campaigns into personalized, one-to-one experiences. We do this by applying customer insights, developing marketing strategies, building custom technology solutions, and executing across multiple channels. Our goal is to boost customer engagement and loyalty using client data.

Our services include: Analytics & Customer Insights, CRM Strategy, Loyalty Marketing, Multi-Channel Execution, Email Marketing, Direct Mail, Mobile & Digital, Measurement & ROI, Database Services, In-Store Visual Marketing, Web to Print, Fulfillment & Warehousing, 1:1 Marketing, Variable Printing, and Point of Purchase solutions. We help clients with loyalty programs, personalized direct mail, data-driven acquisition and retention, email marketing, visual marketing (like in-store sign refreshes and custom kits), on-demand web-to-print materials, and fulfillment services (including secure storage, same-day shipments, tracking, and detailed inventory reporting).

We integrate with platforms like Salesforce, Ariba, Oracle, Bronto, BlueCore, Adobe, VeraCore, Shopify, Marcon Central, Facebook, Instagram, Twitter, Pinterest, and BazaarVoice. We serve various sectors, including Retail, Healthcare, Financial Services, Restaurants, Franchise, Non-Profit, E-commerce/DTC, and Political Campaigns. We operate in HIPAA-compliant environments for healthcare and secure environments for financial services.

We prioritize data security. We adhere to HIPAA regulations for Personal Health Information (PHI), encrypt sensitive data, and conduct regular audits and penetration testing. We never sell or transfer customer data without consent.

Our purpose is to help our teammates, clients, and stakeholders achieve more than they thought possible. We operate with core values: “Can-do Attitude,” “We Before Me,” “Go the Extra Mile,” “Embrace Growth and Change,” and “Do the Right Thing.” These principles guide us to reach goals together, support our teammates and marketing partners, and work with integrity and trust.

Our operational principles define how we approach our work:

• Innovative: We constantly seek new ways to apply creativity, going beyond just art direction.
• Curious: We ask questions and monitor industry trends to deeply understand our clients and their customers.
• Tenacious: We are dedicated to finding and advocating for the best ideas, seeing every project through to completion.
• Empathetic: We strive to understand behavior and genuinely listen to client goals.
• Honest: We value direct communication to build collaboration and lasting relationships.

Our overarching theme is “We get personal.” This means understanding customers on a deeper level, offering value, and consistently delivering on our promises.

We are a fourth-generation, family-owned business with 51-200 employees. Our culture emphasizes collaboration, passion, and a commitment to solving challenges, aiming to create something special with every project. We foster an environment where talent is encouraged, supported, and heard, focusing on cultivating talent and promoting from within.

We are committed to diversity and inclusion, striving for a diverse team and supplier base. We believe everyone should feel safe, respected, and valued for their identity and contributions. We invest in creating equal opportunities for people of all ethnicities, genders, ages, religions, identities, orientations, and life experiences.

We also emphasize sustainability in our operations, working to make production, shipping, and day-to-day activities as efficient as possible. This includes offering green-alternative materials, encouraging mindful consumption, extensive recycling, and continuously reviewing our business, print, and shipping practices. We believe our targeted, personalized marketing is inherently sustainable, as it reduces excess materials and shipping. In 2020, we received the “Best Workplace in the Americas” designation from the Printing Industries of America.

We provide various benefits and perks to our employees. We offer medical insurance with a choice of three plan options (PPO and HSA), along with dental and vision coverage. Pre-tax flexible spending plans are also available.

For financial wellness, we offer profit-sharing and a 401(k) program with a 50% company match for up to 6% of pay. Employees receive paid time off (PTO) and holiday breaks, complemented by employee assistance programs. We fully pay for life and disability insurance premiums.

Workplace amenities include an on-site workout facility with lockers and showers. We also promote employee well-being through various wellness initiatives, such as an annual wellness fair, biometric screenings, flu shots, and lunch and learn sessions.