Thanx

We are a guest engagement platform for restaurants, founded in 2011. We focus on loyalty and data-driven marketing.

Our platform helps restaurants increase customer lifetime value and drive repeat business without relying heavily on discounts. We work with various restaurant types, including Quick Service, Fast Casual, Table Service, and Coffee & Treat.

Here’s what we offer:

• Our digital ordering and mobile apps help restaurants speed up digital sales, encourage reordering, increase cart sizes, and improve customer engagement.
• Our marketing automation uses AI to segment guests by over 400 attributes, simplifying campaign creation. We automate personalized email and push campaigns, including abandoned cart recovery, and use dynamic features like challenges, gamification, and app takeovers to build customer habits.
• Our offer management helps protect margins through precise targeting and non-discount rewards like VIP access and secret menus. We allow real-time adjustments to program costs and use A/B testing to ensure rewards lead to more visits.
• With the Thanx Data Platform, we provide complete ownership and unlimited access to guest data.

We process over 1 billion transactions annually. We are SOC 2 Type II certified, a PCI DSS Level 1 Service Provider, and maintain 99.95% uptime. We integrate with over 60 POS and technology partners. We have raised over $30 million from investors like M33 Growth, Ribbit Capital, and Sequoia Capital. Our clients typically see a 223% growth in loyalty capture rate, 5x average growth in engaged guests within the first year, and an average discount rate reduced to 2.4% from 10%.

Our mission is to help restaurants grow profitably by making loyalty a measurable business outcome. We envision a future where loyalty fundamentally shifts restaurant marketing, becoming the most powerful and measurable driver of long-term profit.

Our core behaviors are:

• Focus on what matters: We prioritize growing customer lifetime value and ensuring our customers see clear business results.
• Lead, virtually: We focus on effective remote collaboration through focused video meetings, clear communication, and personal accountability.
• Encourage diverse perspectives: We actively seek new opinions and feedback, treating everyone with mutual respect. We know that varied experiences lead to the best solutions.
• Think boldly, execute reliably: We balance product innovation with a predictable platform to meet customer needs.
• Say “Thanx” genuinely: We believe in thoughtful appreciation as a foundation for trust, care, and collaboration among our employees and between our customers and their guests.

We have a team of 51-200 employees and operate as a remote-first company, offering a work-from-home stipend. We prioritize effective remote collaboration and expect focus during video meetings.

Our culture focuses on building impactful solutions for restaurants and fostering a team that celebrates successes. We recognize outstanding work through quarterly programs and gather the team annually for in-person collaboration. We promote innovation, including using AI in our workflows and encouraging creative problem-solving. We are committed to helping our employees thrive, offering a flexible environment with unlimited PTO. We don’t believe in a ‘work-life survival mode’.

We offer remote work flexibility, allowing our employees to work from anywhere in the US or Canada. Our benefits include a work-from-home stipend, comprehensive health benefits, and unlimited Paid Time Off (PTO). We also offer growth and career development opportunities.