Marketing Analytics Manager

Job description

Best Egg is a market-leading, tech-enabled financial platform helping people build financial confidence through a variety of installment lending solutions and financial health tools. We aim to help customers make smart financial decisions and stay on track, so they can be money confident no matter what life throws at them.

We offer top-tier benefits and growth opportunities in a culture built on our core values:

Put People First – We foster an inclusive, flexible, and fun workplace.

Create Clarity – Open communication drives trust and results.

Get Things Done – We focus, prioritize, and deliver with excellence.

Deliver with Heart – We lead with kindness, humility, and strong teamwork.

Listen to Our Customers – Their needs drive our innovation.

Barclays has entered into an agreement to acquire Best Egg with closing expected to take place in Q2 2026. This acquisition will give us the resources and capital to continue on our mission and drive our strategy forward. With an aligned culture, lower cost of funds, and increased employee growth opportunities across a global brand, we are excited about the future of the Best Egg brand under the Barclays umbrella.

We are looking for collaborative, innovative team players who like to solve problems. There will also be immense opportunities for those willing to dive in. If you’re inspired by growth and want to make a real difference, Best Egg is the place for you.

We’re proud to be an equal opportunity employer committed to building a diverse, inclusive team.

The Marketing Analytics Manager will support the execution and optimization of existing customer and remarketing retention marketing strategies through data analysis, reporting, measurement, and testing. This role combines marketing strategy, technical expertise, and analytical rigor to ensure campaigns are optimized, reporting is accurate, and insights lead to actionable business growth. The analyst will collaborate across Marketing, Risk, Product, and Data Science teams to enhance retention strategies while ensuring compliance and data quality.

Marketing Campaign Management and Analysis

• Design, implement, and read A/B tests in Email and Authenticated Digital advertising channels
• Analyze and optimize marketing campaigns across Email, SMS, Push, and Authenticated channels
• Conduct audits of marketing data for accuracy, compliance, and consistency with credit policy.
• Perform code reviews and identify efficiencies in marketing processes to reduce processing time and improve scalability.
• Partner with channel owners to evaluate campaign results and provide actionable recommendations for improvement.
• Perform deep dive analyses to both improve channel efficiency, assist in forecasting performance metrics, and resolve ad hoc performance issues
• Standardize KPI definitions and reporting processes to ensure consistency across the organization

Ongoing Marketing Analysis

• Develop, optimize, and maintain data and reporting solutions, including SQL tables, Power BI dashboards, and automated reporting views.
• Perform deep-dive analysis on large datasets to uncover insights that improve targeting, messaging, and channel performance.
• Research and evaluate new marketing opportunities, proposing innovative ways to use available data to drive growth.
• Collaborate with business stakeholders to gather requirements, design analytical solutions, and communicate results effectively.
• Provide funnel analysis and customer journey insights to identify drop-off points and optimize acquisition paths.

Requirements

• Bachelor’s degree in a quantitative field (Statistics, Economics, Data Science, Marketing Analytics, etc.); Master’s preferred.
• 3–5+ years of experience in marketing analytics, business intelligence, or growth analytics, ideally in FinTech or consumer lending.
• Prior experience with Email and/or Digital Analytics preferred.

Technical Skills

• Strong SQL proficiency; experience with Python or R preferred.
• Experience building dashboards in Tableau, Power BI, or Looker.
• Understanding of attribution methodologies, statistical testing, and digital analytics platforms.

Leadership & Communication

• Ability to translate complex analytical results into clear business recommendations.
• Demonstrated success influencing stakeholders at multiple levels.
• Strong organizational skills with the ability to manage multiple complex projects simultaneously.

$90,000 - $105,000 a year

This position is also eligible for an annual incentive bonus based on individual and company performance.  Yearly incentive bonus target 20% of base salary.

Employee Benefits

Best Egg offers many additional benefits for our employees, including (but not limited to):

·       Pre-tax and post-tax retirement savings plans with a competitive company matching

program

·       Generous paid time-off plans including vacation, personal/sick time, paid short–

term and long-term disability leaves, paid parental leave, and paid company

holidays

·       Multiple health care plans to choose from, including dental and vision options

·       Flexible Spending Plans for Health Care, Dependent Care, and Health

Reimbursement Accounts

·       Company-paid benefits such as life insurance, wellness platforms, employee

assistance programs, and Health Advocate programs

·       Other great discounted benefits include identity theft protection, pet insurance,

fitness center reimbursements, and many more!

#LI-REMOTE

In compliance with the CCPA, Best Egg is fully committed to handling the personal information and data of employees and job applications responsibly with respect and due care. Review our CCPA Employee Policy  here

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.