Bigtincan Logo
An AI-powered revenue effectiveness solution for sales enablement, uniting content, readiness, and intelligence.

About Bigtincan

We are part of the Showpad | Bigtincan organization, offering an AI-powered revenue effectiveness solution for companies selling physical goods. Our platform brings together content, readiness, collaboration, and intelligence to help distributed sales teams sell more effectively.

Our core features include:

  • Content Management: We use AI to personalize sales content and ensure brand consistency.
  • Sales Readiness: We help sellers learn and improve performance through adaptive microlearning and AI-assisted coaching.
  • Buyer Engagement: We provide secure, trackable shared workspaces for buyer-seller collaboration.
  • Artificial Intelligence: Our AI delivers personalized content, real-time coaching insights, and supports sales teams in the field.

Our platform integrates with over 75 external tools and offers an open API. We serve more than 2,000 sales organizations worldwide, including brands like Nike, Winnebago, and Clorox.

Founded in Sydney, Australia in 2011, we have since become a global SaaS provider with headquarters in Boston, Massachusetts. Our history includes acquiring companies like Brainshark (2021) and launching AI technologies such as GenieAIβ„’ (2023) and integration with Microsoft 365 Copilot (2024). In 2025, Vector Capital acquired Bigtincan, merging us with Showpad to create a unified AI-driven revenue effectiveness solution.

Mission & Values

We believe buying experiences should be engaging, valuable, and help customers make decisions. Our core values guide how we work:

  • Curiosity: We seek to understand and share knowledge.
  • Find a way: We encourage innovation, adapt to change, and challenge the status quo.
  • Customer value: We focus on user-centric design to create excellent customer experiences.
  • People matter: We care for each other.
  • Collaborate: We achieve great things by working together.
  • Accountability: We take personal responsibility, commit to delivery, and learn from our mistakes.

Team & Culture

We are a global company with 201-500 employees. We consider our team a “family” β€” sharp, agile, innovative, and quick-witted. We cultivate a sense of belonging and equality, committed to inclusion and equal opportunity for all.

We offer a flexible working model, allowing employees to work from an office, from home, or a mix of both. Our global presence spans Australia, the US, the UK, Europe, Asia, and Japan, with our global go-to-market headquarters located in Boston, Massachusetts.

Benefits & Perks

We offer paid parental leave and a flexible work model, which includes working from home three days per week. Our offices are typically located in central business districts across different regions.

Frequently Asked Questions

What products or services does Bigtincan offer?

Bigtincan offers an AI-powered revenue effectiveness solution that integrates content, readiness, collaboration, and intelligence. Its services include Content Management for personalized content, Sales Readiness for seller training and coaching with AI-assisted tools like AuthoringAI and RolePlayAI, Buyer Engagement through secure shared workspaces, and advanced Artificial Intelligence features such as Genie Assistant and real-time coaching insights. The platform is designed for physical goods industries and supports integrations with over 75 tools.

What are the core values that guide Bigtincan?

Bigtincan is guided by six core values: Curiosity, encouraging understanding and sharing; Find a way, promoting innovation and adapting to change; Customer value, focusing on design-led and user-centric approaches; People matter, emphasizing care for employees; Collaborate, highlighting the importance of teamwork; and Accountability, stressing personal responsibility, commitment, and learning from mistakes.

What is the work environment and culture like at Bigtincan?

Bigtincan fosters a flexible work environment that allows employees to work remotely three days per week or from various global office locations. The company emphasizes a culture that values its people, partners, and customers, describing itself as a ‘family’ that is sharp, agile, innovative, and committed to inclusion and equal opportunity. It cultivates a sense of belonging and equality across its diverse, global workforce.

What benefits does Bigtincan provide to its employees?

Bigtincan offers benefits that include paid parental leave and a flexible work-from-home policy, allowing employees to work remotely three days per week. Office locations are often situated in central business districts.

When was Bigtincan founded?

Bigtincan was founded in 2011.

What industries and sectors does Bigtincan specialize in?

Bigtincan is active in the Enterprise Content Enablement, Sales Marketing Alignment, Sales Enablement Automation, Sales Enablement, Revenue Enablement, Lms, Learning, Sales Training, Document Automation, Sales Content Management, and Sales Coaching markets.

How many people work at Bigtincan?

Bigtincan has 201-500 employees.

Where does Bigtincan hire?

Bigtincan hires in πŸ‡¦πŸ‡Ί Australia, and πŸ‡ΊπŸ‡Έ United States.

Is Bigtincan hiring?

Bigtincan is not actively hiring at the moment. Check back later for new opportunities.

Does Bigtincan hire for remote and work from home roles?

Yes, Bigtincan is a remote-first company.

What is Bigtincan's website?

Bigtincan's website is www.bigtincan.com .

Where to find Bigtincan on social media?

You can find Bigtincan on X (Twitter) , Facebook , and LinkedIn .

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