Job Description
Full-time, US (Hybrid)
Hurry up! We’ve got a dream to build!
The Mission
At BlueConic, we believe when our customers win, we win. As we scale the Customer Growth Engine, we are intentionally building a new kind of capability: deep, opinionated industry leadership that helps customers execute with confidence today while clearly understanding where their industries are headed next.
The Subject Matter Expert (Retail) is central to this ambition.
This role exists to inject real-world Retail judgment into every strategic moment—commercial, customer-facing, and internal. You are not here to explain technology. You are here to interpret the future of Retail, challenge legacy assumptions, and act as a sherpa for growth, guiding executives through complexity toward clear, decisive action.
You operate at the intersection of industry, strategy, and technology, ensuring the Customer Growth Engine is applied with credibility, relevance, and inspiration—both inside BlueConic and in the market.
Why This Role Matters
Retail leaders are navigating structural change, not incremental optimization:
- A privacy-first world that breaks historical data and identity assumptions
- Fragmented customer journeys across owned, paid, and partner ecosystems
- Margin pressure that demands faster time-to-value and clearer ROI
- AI noise without practical, trustworthy guidance
Our customers don’t need more tools. They need judgment, perspective, and conviction.
This role ensures BlueConic consistently shows up as:
- A trusted industry authority, grounded in lived experience
- A challenger of outdated operating models, not a validator of the status quo
- A strategic partner who connects vision to execution
- A catalyst for measurable growth, not abstract transformation
- A sherpa for growth, guiding executives through complexity toward clear, decisive action.
The Impact You Will Have
As the Retail SME, your work is deliberately end-to-end and tightly connected.
You develop and maintain a clear, opinionated point of view on what is changing in Retail and why it matters now. You continuously interpret market signals, customer behavior shifts, regulatory changes, and technology trends, translating them into actionable growth implications. You help customers and internal teams distinguish what is truly working from what is merely overhyped.
You bring this perspective directly into high-stakes executive moments with ICP Retail brands—new business, expansion, renewal, and transformation. In these conversations, you lead with credibility, not theory, challenging assumptions and reframing priorities based on real industry experience. Whether guiding a Future of Retail Growth or Future of Retail First-Party Data discussion, your role is to inspire confidence and create momentum toward action.
You apply the Customer Growth Engine through an industry lens, translating BlueConic’s capabilities into Retail specific outcomes, KPIs, and growth paths. You help shape Growth Plays based on how these organizations actually operate, ensuring recommendations drive faster time-to-value and measurable commercial impact.
In close partnership with Sales Growth and Customer Engagement, you help shape deal and account strategy early—before solutioning hardens. Your strategic framing unlocks larger, multi-play opportunities and strengthens executive alignment, directly influencing win rates, expansion velocity, and ACV.
At the same time, you convert what you see and learn in the field into reusable industry intelligence. You help productize insight into advisory assets, POVs, signal briefs, growth scans, and workshops that scale across customers. You feed validated, real-world signal back into Product and Marketing, sharpening positioning, roadmap decisions, and market relevance.
External Industry Voice and Internal Force Multiplier
This role carries both external visibility and internal leverage.
Externally, you are a credible voice for BlueConic in Retail. You represent the company in webinars, industry events, roundtables, and speaking engagements, contributing to provocative POV content such as social media content, presentations, panels, and whitepapers. You engage with partners, analysts, and industry communities to extend BlueConic’s influence—always grounded in real customer stories and market signals. This presence is not brand marketing for its own sake; it is expected to reinforce pipeline quality, executive credibility, and strategic differentiation.
Internally, you raise the strategic altitude across BlueConic. You act as a force multiplier by enabling customer-facing teams—Sales, Expansion, Customer Success, and Professional Services—with sharper industry context, stronger narratives, and the confidence to challenge customers constructively. You work closely with Product to translate real Retail constraints into meaningful roadmap insight, and with Marketing to ensure external messaging reflects authentic industry signal rather than abstraction or hype. Your impact shows up when teams across BlueConic sound more authoritative, more relevant, and more future-focused in how they engage the market.
Who You Are
You are an industry operator at heart, with the strategic altitude to advise executives and the practical grounding to remain credible.
You likely bring:
Direct experience inside Retails in areas such as:
- Digital or Growth Leadership
- CRM, Customer Data, or Marketing Technology
- E-commerce or Omnichannel Strategy
- Customer Experience or Personalization
Proven influencing content publication and social media followership
Alternatively, experience from a top-tier research, advisory, or strategy firm, combined with deep, hands-on industry exposure
You are known for executive presence, sound judgment shaped by real tradeoffs, and a clear POV on the future of Retail. You can naturally connect strategy, data, technology, and outcomes.
What Sets You Apart
You are opinionated but pragmatic—you test trends instead of chasing them. You move fluidly between boardroom narrative and operational reality. You care deeply about customer impact, not theoretical frameworks, and you elevate the people around you by consistently raising the strategic bar.
How Success Is Measured
Success in this role is measured by impact, not activity:
- Increased win rates and ACV on SME-influenced opportunities
- Reduced time-to-value for Retail customers
- Elevation of BlueConic’s external recognition as the leading Retail domain expert
Why Join BlueConic Now
This is not a traditional SME role.
You are joining BlueConic at a moment of intentional evolution—reimagining how industry expertise scales through AI and systems, elevating from “easy to use” to strategically indispensable, and building a modern, bold, customer-obsessed growth engine.
If you want to shape the future of Retail and CPG growth, not simply react to it, this role was built for you.
About BlueConic:
BlueConic is the leading Customer Growth Engine, helping brands unlock the full value of their customer data. By combining AI-powered intelligence with real-time activation, BlueConic enables businesses to drive growth, increase retention, and optimize revenue. More than 500 brands including ASICS, Forbes, Heineken, L’Oréal, Mattel, Michelin, Telia Company, and Unilever use BlueConic to create meaningful relationships and drive long-term business impact.
If hired, applicants based in the US can expect an annual base salary and target bonus within the following ranges, depending on experience. BlueConic also offers a comprehensive benefits package to full-time employees including a selection of medical, dental, and vision insurance plans, 401(k) matching, 28 vacation days annually, paid parenting leave, and more.
Annual base salary
$90,000—$100,000 USD
Annual target bonus
$90,000—$100,000 USD
