Job Description
Boston, MA or Philadelphia, PA (Hybrid Role)
Type: Full-time
About BlueConic
BlueConic is the leading Customer Growth Engine, helping brands unlock the full value of their customer data. By combining AI-powered intelligence with real-time activation, BlueConic enables businesses to drive growth, increase retention, and optimize revenue. More than 500 brands—including ASICS, Forbes, Heineken, L’Oréal, Mattel, Michelin, Telia Company, and Unilever—use BlueConic to create meaningful relationships and drive long-term business impact. We are driven by “building the dream”—a collective passion, ethic, vision, and values channeled by a group to achieve extraordinary results. We strive to be a fun, productive, welcoming, and safe space where BlueCrew members of all backgrounds are empowered to make an outsized impact every day—for customers, partners, and each other.
The Role: Vice President of Demand Generation
We’re seeking a bold, data-driven Vice President of Demand Generation to build and scale a high-velocity, AI-powered demand engine that delivers measurable, high-quality pipeline at pace.
This leader will own pipeline creation goals and drive both strategy and execution across integrated campaigns, events, and ABM programs that generate demand across the full buyer journey—from awareness through closed/won revenue. You will partner cross-functionally with Sales, Content, Product Marketing, Revenue Operations, and Customer Marketing to ensure our demand engine operates with precision, speed, and accountability.
This role is equal parts architect and operator. You will design the system and build it in real time—embedding AI across targeting, segmentation, creative development, experimentation, and forecasting to increase velocity and performance. You are passionate about developing teams and modernizing how marketing works, but you are equally focused on hitting the number and accelerating revenue impact quarter over quarter.
- Build and scale a high-velocity, AI-powered demand engine that consistently delivers ICP-fit pipeline and drives measurable acceleration in revenue performance.
- Redesign demand generation around AI-first execution, embedding predictive segmentation, dynamic personalization, automated experimentation, and intelligent budget optimization into daily operations.
- Launch integrated campaigns, aligned to business priorities and sales plays, with clear quarterly pipeline targets and timely performance feedback loops.
- Operationalize AI-driven ABM, prioritizing high-value accounts with intent and behavioral data to increase engagement and compress sales cycles.
- Lead event and field strategy with a focus on creating highly engaging customer and prospect experiences and ensuring fast follow-up, automated scoring, and clear pipeline attribution.
- Establish tight alignment with Sales and Revenue Operations, building predictive pipeline models, conversion diagnostics, and shared accountability for pipeline velocity.
- Create a culture of continuous experimentation, increasing testing cadence, shortening time-to-insight, and scaling what performs.
- Develop and elevate a performance-driven team, equipping marketers with AI-enabled workflows that increase output, efficiency, and measurable impact.
- Modernize analytics and reporting with AI, implementing advanced attribution and predictive forecasting that connect spend directly to pipeline and revenue outcomes.
You will be successful if you:
- Bring 8–12+ years of B2B SaaS demand generation experience, including 3+ years owning pipeline targets in high-growth environments.
- Have a track record of delivering pipeline growth at pace, driving quarterly acceleration rather than incremental improvement.
- Demonstrate experience embedding AI into marketing strategy and operations to improve targeting precision, experimentation velocity, and ROI.
- Operate with urgency and a bias for action, making informed decisions quickly and iterating in real time.
- Thrive in performance-driven environments where impact is measured weekly and quarterly.
- Have built strong, execution-focused partnerships with Sales that prioritize speed-to-opportunity and revenue accountability.
- Lead with clarity and high standards, building teams that combine strategic thinking with disciplined execution.
- Experience in retail, CPG, commerce, or complex enterprise buying environments is a plus.
Key Metrics / What You’ll Be Measured On
- Pipeline Growth & Velocity: Marketing-sourced and influenced pipeline volume and acceleration, measured monthly and quarterly.
- Conversion Speed: Improvements in MQL → SQL → Opportunity → Closed/Won rates and reduction in sales cycle length.
- AI-Driven Efficiency Gains: Increased experimentation cadence, improved cost per opportunity, and optimized spend allocation.
- Forecast Accuracy: Reliability and alignment of predictive pipeline modeling.
- Sales Alignment: Joint pipeline accountability, lead quality, and conversion improvement.
- Team Performance at Pace: Output, productivity, experimentation velocity, and measurable impact.
If hired, applicants based in the US can expect an annual base salary and target bonus within the following ranges, depending on experience. BlueConic also offers a comprehensive benefits package to full-time employees including a selection of medical, dental, and vision insurance plans, 401(k) matching, 28 vacation days annually, paid parenting leave, and more.
Annual base salary
$180,000—$200,000 USD
Annual target bonus
$54,000—$60,000 USD
