Job Description
Who is Boulevard?
Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.
Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen.
We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most.
Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.
Come Do the Best Work of Your Life at Boulevard
At Boulevard, we believe exceptional brands are built through meaningful customer experiences, thoughtful storytelling, and consistent execution.
As our Staff Brand Marketing Manager, you’ll own and evolve Boulevard’s brand marketing strategy, helping define how our brand shows up in the market and how customers experience us across every touchpoint. This is a high-impact individual contributor role for someone who thrives in ambiguity, balances strategic thinking with hands-on execution, and enjoys building programs, processes, and campaigns that scale alongside a growing business.
Partnering closely with leaders across Marketing, Product, Sales, Customer Success, and Creative, you’ll bring integrated campaigns and brand initiatives to life while helping establish Boulevard as the leading platform for appointment-based self-care businesses.
If you’re energized by building, influencing without authority, and raising the bar for marketing craft, we’d love to meet you.
What You’ll Do
Shape Our Brand
- Own and evolve Boulevard’s brand marketing strategy, ensuring our brand consistently reflects who we are and where we’re going.
- Help shape our positioning, messaging, voice, and storytelling across customer-facing channels.
- Identify opportunities to strengthen Boulevard’s market presence by staying close to customers, competitors, industry trends, and cultural moments.
- Own and manage Boulevard’s internal communications in partnership with the People Team.
Lead Integrated Brand Marketing
- Develop and lead integrated brand campaigns that build awareness, deepen customer engagement, and support business growth.
- Partner across Product Marketing, Demand Generation, Creative, Content, Communications, Sales, and Customer Success to bring cohesive campaigns and launches to market.
- Translate customer insights and business priorities into clear marketing strategies and creative briefs.
- Build scalable planning processes that create alignment and enable teams to move quickly.
- Project Management support
Elevate Boulevard’s Presence
- Own Boulevard’s public relations strategy, including agency management, media outreach, executive thought leadership, and earned media opportunities.
- Build relationships with media, industry organizations, partners, and influential voices across the self-care ecosystem.
- Lead customer storytelling, advocacy programs, sponsorships, partnerships, and other initiatives that strengthen Boulevard’s brand and credibility.
- Represent Boulevard at industry events and identify opportunities to expand our visibility and influence.
Measure & Improve
- Define success metrics for brand initiatives and use performance insights to continuously improve strategy and execution.
- Champion a consistent, high-quality brand experience across every customer touchpoint.
What Success Looks Like
- Boulevard’s brand awareness and reputation continue to grow within the self-care industry.
- Integrated marketing campaigns deliver measurable business impact.
- Our messaging is clear, consistent, and differentiated across channels.
- Cross-functional teams have the processes and alignment needed to execute exceptional work.
- Boulevard is recognized as a trusted voice and category leader by customers, partners, and industry influencers.
What You’ll Need to Thrive
- Significant experience leading brand marketing for a high-growth B2B SaaS or technology company.
- A track record of developing integrated marketing campaigns that connect brand strategy to business outcomes.
- Experience partnering across Product Marketing, Demand Generation, Creative, Communications, Sales, and Executive Leadership.
- Strong storytelling instincts and exceptional written and verbal communication skills.
- Experience leading PR, media relations, customer marketing, partnerships, or related brand programs.
- Strong marketing judgment with the ability to prioritize, simplify complexity, and make sound decisions in fast-moving environments.
- A builder’s mindset—you enjoy creating structure where little exists and aren’t afraid to roll up your sleeves to make things happen.
- Curiosity, humility, and a collaborative approach to solving problems and influencing across teams.
What We Will Take Care of You
At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to share a good-faith estimate of the base salary range for this role. For candidates in NYC, the SF Bay Area, and Seattle, the anticipated base salary range is $145,500 - $181,800 per year. For all other U.S. locations, the anticipated base salary range is $133,100 - $181,818 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors which include but are not limited to applicable experience, location, and final leveling.
In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you - Boulevard is here to make sure you’re always at the top of your game emotionally, mentally, and physically.
✨ We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance.
🏝 Take a break whenever you need with our flexible vacation day policy.
🖥 Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month.
💚 Family planning resources and specialized support programs.
🔮 Equity: get ahead on the ground floor and grow with Boulevard.
💅 Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.
📲 We recommend following our official LinkedIn page to stay up to date on all things Boulevard life!
Boulevard Labs, Inc. is an Equal Opportunity Employer committed to hiring a diverse workforce and sustaining an inclusive culture. All employment decisions at Boulevard Labs, Inc. are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
