Captiv8

We were founded in 2015, specializing in software development for SaaS, social media, marketing, influencer marketing, and advertising. Our team consists of 51 to 200 individuals.

We offer an AI platform and the Captiv8 Marketplace to help brands manage influencer marketing. Our platform lets brands understand audiences, discover creators, optimize content, benchmark competitors, and grow customer segments across major social media platforms like Instagram, Twitter, YouTube, TikTok, Pinterest, Twitch, and Facebook.

We provide enterprise-grade software and services for creator campaigns. Our system unifies data from social platforms, business units, campaigns, and partners to deliver personalized, predictive insights. According to an independent Forrester TEI study, brands using our platform see a 374% return on investment. We work with over 15 million creators, including 95% of global influencers with 5,000+ followers, and have executed over 35,000 campaigns. G2 has recognized us as the #1 enterprise influencer marketing platform for nine consecutive quarters.

Our services include features for dynamic creator scoring, audience quality assessment, CRM-based customer matching, and custom brand safety algorithms. We also offer tools for trend tracking, strategic planning, creative ideation, and managing campaign workflows, contracts, and payments. Our unified ROI dashboards cover sales, EMV, foot traffic, sentiment, and pixel tracking. The platform integrates with TikTok Shop, affiliate, and storefronts, and offers an Open API. Brands like Zara, Unilever, Netflix, and Toyota use Captiv8.

Our mission is “To be your most valuable partner.” We aim to empower brands and creators by using data science for authentic storytelling. Our operations are guided by five core values:

• Customer First: We focus on solving problems and creating solutions that meet customer needs, driving their growth and prioritizing their success.
• Relentless Drive: We continuously improve, raising our standards with each achievement and pursuing ambitious goals.
• Bias Towards Action: We emphasize agile execution to set new industry standards and help our customers navigate the influencer marketing ecosystem.
• Teamwork: We build a culture of trust, accountability, and communication among colleagues and customers, fostering an environment where personal passions and company goals thrive.
• Innovation: We are constantly learning, experimenting, and pushing boundaries. Our vision evolves to lead and define industry needs.

Our team has between 51 and 200 employees. We foster a culture that blends passion with careers. Our employees are connected by a love of storytelling, whether they are fitness enthusiasts, parents, plant enthusiasts, or home cooks.

As a minority-owned business, we believe Diversity, Equity, and Inclusion are central to our work. We support “Cr8 Change,” an employee resource group that encourages clients to invest in DEI, amplifies diverse creators’ voices, and facilitates discussions among employees. Our leadership team brings extensive experience in the influencer marketing industry.