Job Description
Company Description
Carousell Group is the leading recommerce group in Greater Southeast Asia on a mission to inspire the world to start selling, and to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in eight markets under the brands Carousell, Cho Tot, Laku6, Mudah.my, OneKyat, Ox Street, and Refash, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments and Sequoia Capital India.
As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell. Our culture is made up of hiring, developing, and promoting people who embody our values of solving problems for our users; having a mission-first mindset; being relentlessly resourceful; caring deeply; and staying humble to constantly improve. Together as an organisation, we make magic happen.
About REFASH
REFASH is a leading omnichannel secondhand fashion brand on a mission to inspire consumers to think secondhand first. Since 2016, we’ve diverted over 8.5 million pieces of clothing from landfills, given 4.2 million items a second life, displaced 22.6 million kg of CO₂e, and saved 22.3 billion litres of water, significantly reducing our environmental footprint. With 25+ stores across Singapore, Malaysia, and Hong Kong, REFASH offers a curated and effortless thrifting experience for all
Job Description
Responsibilities:
Support the planning and execution of online and offline marketing campaigns, including monthly and always-on initiatives
Review and coordinate campaign assets such as copywriting, visuals, timelines, and budgets across channels
Support performance marketing execution by monitoring results, reviewing reports, and recommending optimisations
Act as a day-to-day liaison with external partners including UGC creators, KOLs, merchants, and workshop partners
Coordinate in-store messaging updates across stores, working with Retail Ops and Creative teams
Maintain marketing data and reporting, including campaign performance tracking and month-end requisitions
Provide operational support for Instant Cash Out events and other offline activations by coordinating logistics, managing on-ground activities, and ensuring a seamless customer experience
Qualifications
Requirements:
Min. 2 years of marketing experience, ideally in retail, e-commerce or consumer-facing brands
Diploma or degree in Marketing, Communications, Business, or a related field
Strong command of the English language, both spoken and written. Mandarin is a plus!
Experience with content strategy, copywriting, and creative development
Strong project management skills with the ability to manage timelines, stakeholders, and multiple campaigns simultaneously
Hands-on, resourceful, and able to multitask in a fast-paced retail environment
Comfortable being on camera for content creation and social media
Strong communication and interpersonal skills
Proactive and flexible, with a willingness to roll up your sleeves and tackle tasks as business needs evolve
Familiarity with generative AI tools (e.g., ChatGPT, Claude) to enhance efficiency in copywriting, content ideation, and research.
Understanding of AI-driven optimization features within platforms like Meta Ads and Google Ads to maximize campaign results. Experience managing ad budgets and analysing performance metrics
Additional Information
Hybrid working arrangement - 3 days office / 2 days home
Working Hour - 10am - 6pm | Monday to Friday
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