Social Media Creative

Job description

Company Description

WHO WE ARE

fresh is a global company headquartered in New York offering a full lifestyle line spanning skincare, lip care, bodycare, and fragrance in over a dozen countries. But we don’t just aspire to make the best products on the market; we want to be the best beauty brand to work for. We’ve created a warm, inspiring environment with world-class benefits that encourages our teams to dream big, because that’s how we got here.

Here at fresh, we intentionally foster a spirit of belonging. We celebrate our diversity and support every employee to feel welcomed, valued, respected, and heard. By embracing curiosity and collaboration, we recognize that our differences strengthen us.

Job Description

MAIN JOB OBJECTIVE

The Social Media Creative at fresh will be a key member of the Creative team, responsible for driving the brand’s expression across social platforms. This role will elevate fresh’s presence and engagement by developing and executing social-first, visually compelling, and strategically aligned content, ensuring our creative storytelling is both brand-building and platform-relevant.

JOB RESPONSIBILITIES

• Spearhead the creation of original and engaging visual content across social media platforms (with a focus on IG), aligning with fresh’s brand storytelling, and overarching social strategy. This includes both campaign launches, cultural moments and evergreen content
• Drive digital-native innovation: champion the exploration and implementation of cutting-edge formats and executions to ensure fresh remains at the forefront of social media trends, pushing creative boundaries and captivating target audiences
• Collaborate strategically: partner cross-functionally to synchronize Fresh’s social content creation—ensuring alignment with brand objectives, product priorities, and commercial activations to maximize impact
• Elevate brand storytelling through compelling visual narratives and new content franchise approaches
• Maintain visual brand aesthetics and contribute to the creation of a strong visual world for Fresh on social media, particularly Instagram, ensuring consistency and desirability that builds recognition and resonates with consumers
• Oversee and execute all phases of social-first production, from pre-production planning (storyboards, shot lists, etc.) to post-production (stills, filming, editing, color correction, sound design). Collaborate effectively with cross-functional partners to deliver high-quality content
• Develop and implement brand style guidelines and design toolkit: define and create branded style templates for various social media formats (Instagram Stories, Reels, etc.) to ensure brand cohesiveness and relevance for the different platforms
• Stay ahead of the curve: participate in ongoing analysis of social media trends and competitive landscape to inform creative strategies and ensure fresh maintains a relevant and effective presence in the ever-evolving digital landscape
• Manage and optimize resources: research and engage with content creators, providing briefs and art direction for new, elevated and compelling creative

What you will learn (and/or achieve) in the first 6 months:

• Gain a deep understanding of the brand to effectively drive social media creativity that aligns with global brand expressions
• Enhance the brand’s presence on social media to ensure it aligns with our elevated brand identity
• Manage communication with content creators
• Produce engaging content for social media

What you will achieve in 12 months:

• Increase awareness and engagement, enhance the brand’s presence on social media to ensure it aligns with our elevated brand identity
• Develop comprehensive style guides to help other markets adapt global guidelines to their local context
• Share insights and best practices with the creative team, social media trends, and the competitive landscape

Physical Requirements:

• Continuous standing/ walking for an average of 7.5 hours/day
• Unpack and lift boxes up to 40 lbs
• Continuous bending of neck, arms, torso and legs for an average of 7.5 hours/day
• Work in a fragrance filled environment
• Physical contact with clients/customers

Qualifications

PROFILE

You have:

• A minimum of 5+ years of experience in content creator roles at agencies, studios or in-house
• Experience with Photography, videography and editing
• A talent for using visuals to communicate and make people feel something
• Bachelor’s Degree preferred.

You can/have:

• Strong internet, pop and visual culture
• Impeccable taste and craft
• Knowledge of landscape of beauty, fashion & lifestyle video
• Strong communication skills and ability to take creative direction and bring it to life through social first idea
• Strong understanding of frame composition and studio tools
• Excellent verbal communication skills and ability to clearly articulate and document a creative concept
• Ambition to learn more, with a curious mindset
• An out-of-the-box thinker with a Sky’s the Limit mentality
• Well-versed utilization of Adobe Programs (Premiere, After Effects, Photoshop, Illustrator and InDesign)
• Motion design knowledge is preferred

You are:

• Consumer Centric: Build relationships with Consumers through heartfelt generosity
• Agile: Anticipate and champion change
• Collaborative: Communicate and dream with others
• Growth Minded: Seek opportunities that offer the chance to be a curious creator
• Accountable: Take ownership of actions and responsibilities
• A Strategic Thinker: Implement new ideas from data and insights to create the unexpected
• Driven for Results: A relentless pursuit to achieve business objectives, drive revenue and contribute to organizational success
• Optimistic: Maintain a “Sky’s the Limit” mindset

Additional Information

WHAT WE OFFER YOU

Training & Development and Culture

• Fresh and LVMH Sponsored Trainings and Workshops for Personal and Professional Development
• Opportunities for networking and building relationships with LVMH Community and Network
• Opportunities to join internal communities: DEIB Council, Sustainability Champions, LVMH Employee Resource Groups

Mental Health Support

• Free professional consultation, referrals and counseling through the Employee Assistance Program (EAP)
• Free ²⁴⁄₇ confidential mental health support

Paid Time Off and Flexibility

• Comprehensive paid time off inclusive of Floating Holidays and Summer Fridays
• Two fully-remote weeks throughout the year to encourage flexibility; additional holiday weeks remote

Fertility and Family Planning

• Fertility Services, Maternity and Newborn Support, Adoption and Surrogacy Assistance, including cryopreservation when part of fertility treatment
• Paid Parental Leave (Inclusive of Maternity, Paternity, Adoption, Surrogacy) at eligibility
• Travel & lodging for those who can’t access care
• Back-up dependent Care and Tutoring

Fresh and LVMH ‘Perks’ and Discounts

• Fresh In-Store Discounts and Gratis
• LVMH Group Friends and Family Sales across all divisions within LVMH: Wines and Spirits, Watches and Jewelry, Perfumes and Cosmetics, Fashion and Leather Goods, etc.
• Pre-Tax Commuter Benefits through Wage Works
• Additional Health Club Discounts, Sporting/Entertainment Ticket Discounts, Insurance Discounts (Pet, renters, home)

Health Care

• Medical, dental and vision

Retirement and Additional Benefits

• 401k with Company Match + Additional Employer Contribution at eligibility

Fresh provides equal employment opportunities to all employees and applicants without regard to race, color, religion, religious creed, national origin, ancestry, citizenship, sex, gender (including gender identity and expression), pregnancy, age, sexual orientation, physical or mental disability, medical condition, genetic information, sexual orientation, marital status, familial status, veteran status, or any other legally protected status under applicable federal, state or local laws. We are committed to fostering a professional work environment free from discrimination and harassment, including discrimination and harassment based on all protected categories.

The salary range for this role is $90,000 - $130,000 USD.

This role is based in New York City.

All your information will be kept confidential according to EEO guidelines.