Job description
Description
Go Vocal is a gov-tech SaaS scale-up reshaping digital democracy. Our platform has empowered 750,000+ people across 600+ cities in 20+ countries to participate in local decision-making. Our mission is to build stronger democracies by making public decision-making more inclusive, participatory, and responsive. Recognized as Europe’s Best Social Impact Startup and featured in The New York Times, Forbes, and TIME magazine, we’re on track to reach 2.5 million active participants.
We’re hiring a B2B (technically B2G) growth marketing manager to build Go Vocal’s next growth chapter: multi-channel, signal-based, and full-lifecycle. You’ll turn pipeline goals into a measurable growth system (connecting ads, website journeys, and sales workflows) while keeping a high bar for trust (public sector) and quality.
If you love shipping, learning fast, and using AI to scale what works (not to spam), you’ll feel at home here.
What will you do?
Own the growth roadmap and ship campaigns end-to-end — turn pipeline goals into a clear quarterly plan, launch fast, and iterate weekly across paid, lifecycle, and conversion paths.
Run nimble, multi-channel demand gen (not “just” LinkedIn ads) — connect LinkedIn & Google Ads, retargeting, webinars, and website journeys into one flywheel engine.
Build signal-based campaigns for target accounts — use intent + engagement + ICP fit signals to trigger the right message, in the right channel, at the right time.
Vibe code full-lifecycle automations (and AI agents) with Sales — improve enrichment, scoring, routing, follow-up, and nurture so speed + quality both go up.
Track performance and translate numbers into trustworthy insights — measure KPIs, improve attribution hygiene, and build reporting that tells us what to scale, what to fix, and what to stop.
Requirements
What de we expect from you?
Strong hands-on growth execution (~6 years) — you’ve built and shipped campaigns yourself, and you’re comfortable dealing with B2B & B2G audiences (governments and public orgs).
Experience with tools like Salesforce, Outreach, Clay, n8n, Phantombuster, Clarity, Coefficient…
Full-funnel + systems mindset — you think in journeys and workflows (capture → qualify → route → nurture), not just leads.
Signal + experimentation instincts — you’re hypothesis-driven, run clean tests, and optimize based on evidence (not vibes).
AI fluency with a quality bar — you use AI to move faster (experiments, automation, rapid prototyping) without sacrificing trust or craft.
Collaborative operator with Sales — you can align on ICP/accounts, tighten feedback loops, and improve conversion together.
What can you expect from us?
The opportunity to create social impact at scale by helping local governments engage their communities.
A key role in our growth from startup to scale-up (currently 50+ employees) and our continued international expansion.
A healthy, collaborative work culture with autonomy and ownership.
A diverse, international, and mission-driven team that values both purpose and fun.
An informal and flexible work environment, including hybrid work options.
Regular team events, inspiring lunches, quarterly town halls, and annual global retreats.
10% of your time is dedicated to personal projects and self-development.
A competitive compensation package (between 50k and 55k EUR base), including 26 days of PTO, a yearly training budget, a collective bonus plan, unlimited access to mental well-being support (via OpenUp), full remote-work flexibility, and more.
Go Vocal is committed to diversity, equity, and inclusion. While we’re proud of our cultural diversity and gender parity, we acknowledge the need for greater racial diversity in our team—and we’re actively working to improve it. We strongly encourage individuals from all backgrounds, experiences, and perspectives to apply.
