Job Description
About CoLab
At CoLab, we want to help mechanical engineering teams bring life-changing products to the world years sooner. Our customers include the world’s largest, most advanced manufacturing companies – like Ford, Johnson Controls, and Bombardier.
We build AI and collaboration software that helps product development teams complete better, faster design iterations. Any time an engineer needs to make a design decision, they open CoLab. They can visualize and compare designs, discuss them with other people, track comments, and get AI-powered suggestions based on their organization’s collective technical knowledge.
About the Role
We’re investing in a small number of high-quality, recurring content series that serve engineering leaders and technical decision-makers. As Content Systems Architect, your job is to own the execution and growth of those series — not by writing content yourself, but by building AI-powered systems.
You’ll work closely with our CMO to define the guardrails and positioning for each series. From there, your role is to turn that vision into a repeatable production engine. That means thinking like both a media producer and a systems designer.
For each series, you’ll map the production workflow:
- Where ideas come from
- How we capture expertise from SMEs
- How content is structured and written
- How it’s distributed and improved over time
Then you’ll work with our internal AI and GTM systems team to design and operationalize a team of agents that support those steps.
Once the system is running, you’ll act as Editor in Chief: orchestrating AI agents and applying editorial judgment across outputs. Ultimately, each series is a product, and you own the outcomes. Success means growing an audience for each series, and growing CoLab’s brand in the process.
Our Ideal Candidate
You want to own something that matters: not random blog posts, not “supporting content.” A flagship series — the kind that builds a brand. You look at Gong Labs or Carta’s Data Desk and think: I want to be the person who owns that.
You’ve created content yourself, so you know what good looks like. But you’re just as excited about building AI-powered systems that help you ship better content (and more of it). At CoLab, you’ll have access to strong subject matter experts, real company buy-in, and an internal team building AI-powered go-to-market systems. You’ll collaborate with them to design the workflows that power your series.
If you want to get paid to build the AI-driven content system that other B2B SaaS companies spend the next 5 years copying, this is that opportunity.
Job Responsibilities
- Own the execution and growth of two flagship content series
- Work with the CMO to refine positioning, format, and audience strategy
- Design repeatable workflows for content production and distribution
- Collaborate with the internal AI/GTM systems team to implement AI-powered production workflows
- Direct the process of generating insights from SMEs, research, and internal data
- Evaluate and refine AI-generated outputs to maintain a high editorial bar
- Coordinate across Product Marketing, Demand, Design, and external partners
- Develop distribution strategies that grow audience engagement over time
- Track performance and continuously improve the system behind each series
Qualifications
- 4+ years experience in content marketing, editorial, or media roles
- Proven track record of producing high-quality B2B content
- Strong editorial judgment and ability to recognize compelling narratives
- Experience working with technical subject matter experts
- Systems thinker who can break complex work into repeatable workflows
- Strong project management and organizational skills
- Curiosity about AI and how it can transform content production
Bonus:
- Experience marketing to engineering, manufacturing, or technical audiences
- Experience running recurring content programs or editorial series
- Familiarity with AI tools or workflow automation tools
- Experience working with media or publishing partners
Extra Details
- Full-time, permanent position with competitive compensation and stock options
- Unlimited PTO
- Extended health benefits and RRSP matching (Canada)
- Employer sponsored health coverage and 401K matching (US)
- Remote-friendly across North America; hybrid available in St. John’s, NL
