About CRAFTSMAN+
CRAFTSMAN+ is a creative technology company that focuses on interactive advertising for marketers and brands. We offer two main services: a creative technology platform and agency work. Our CRAFTSMAN Studio platform helps teams create, optimize, and scale playable and HTML5 ads. Users can build effective HTML5 banners, playable ads, and interactive units without coding. The platform helps quickly move ideas to launch. We also have an in-house creative team that provides agency services. We partner with brands, performance marketers, and growth teams to develop and deliver campaigns. Our services include ad strategy, storytelling, video ads, App Store Optimization (ASO), Connected TV (CTV), Digital Out-Of-Home (DOOH), and interactive production. Our work combines creative ideas with analytics to improve performance. Our specialties include Video Production, Interactive Content, User Acquisition Assets, Mobile Specialized Content, App Store Videos, Explainer Videos, Playables, Live Action, Creative Strategy, Branding, and Automated Ad Creative. We are a software development company founded in 2018. We’ve powered over $1 billion in ad spend across playable, video, and interactive formats, and can build a playable ad in under an hour. We were ranked No. 436 on the 2025 Deloitte Technology Fast 500™ for 155% revenue growth from 2021 to 2024, our second time on the list. In H2 2025, we reported 0% client renewals and 0+ platforms and ecosystem partners.
Mission & Values
We founded CRAFTSMAN+ believing that the most effective work comes from genuine care. Our vision is to make creativity the main driver of our company, not an afterthought. We aim to create advertising that feels like experiences rather than interruptions, encouraging interaction. Our core values are care, craft, and performance. We focus on delivering creative solutions through dedicated people. We believe creativity is most effective when amplified by technology. We value our team as builders, creators, and problem-solvers who put effort into their work.
Team & Culture
We are a company with 11-50 employees. Our culture is built by people who care, fostering a collaborative, entrepreneurial spirit. We value ownership, curiosity, and bold thinking. We encourage employees to challenge assumptions, advance ideas, and create work they are proud of. Our culture is for individuals who care about craft, impact, and supporting clients’ success. Our founder started the company after noticing at AppLovin that creative content was a major bottleneck. This led to the insight that creativity is a key multiplier for campaign performance.
Frequently Asked Questions
CRAFTSMAN+ offers a creative technology platform called CRAFTSMAN Studio, which enables users to build and scale playable and HTML5 ads without code. Additionally, the company provides agency services including ad strategy, storytelling, video ads, ASO, CTV, DOOH, and interactive production, collaborating with brands and growth teams.
CRAFTSMAN+ approaches creative work by integrating intelligent technology, including AI as a creative assistant, with human expertise. The company believes that creativity wins when technology amplifies it, focusing on creating interactive ad experiences. AI is utilized for ideation, drafting, editing, and optimization, with human oversight ensuring brand authenticity and emotional resonance.
The core values at CRAFTSMAN+ are care, craft, and performance. The company fosters a collaborative and entrepreneurial culture that values ownership, curiosity, and bold thinking. Employees are empowered to challenge assumptions and build work they are proud of, driven by the belief that genuine effort and creative insight are essential for client success.
CRAFTSMAN+ integrates AI as a creative assistant to enhance efficiency without replacing human creativity. AI helps with ideation, generating ad copy and campaign ideas, drafting various content types, editing, and optimizing for SEO and tone. It also assists in design and visual enhancements. The process involves training AI on brand guidelines and existing content, followed by human refinement to maintain brand voice and authenticity.
CRAFTSMAN+ was founded in 2018.
CRAFTSMAN+ is active in the Video Production, Interactive Content, User Acquisition Assets, Mobile Specialized, App Store Videos, Explainer Videos, Playables, Live Action, Creative Strategy, Branding, and Automated Ad Creative markets.
CRAFTSMAN+ has 11-50 employees.
CRAFTSMAN+ hires globally with a remote-first approach, allowing employees to work from anywhere.
CRAFTSMAN+ is not actively hiring at the moment. Check back later for new opportunities.
Yes, CRAFTSMAN+ is a remote-first company.
CRAFTSMAN+'s website is craftsmanplus.com .
You can find CRAFTSMAN+ on LinkedIn .
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