Job Description
We’re looking for someone who understands Reels virality, creator psychology, and performance-driven content.
Your core responsibility will be to:
- Launch and scale our Reels strategy
- Build and escalate our Creator Program
- Support creative direction across web and campaign assets
This isn’t your typical social media posting role. We’re looking for a partner who can bridge the gap between high-level creative direction and performance-driven results. If you’ve cracked the code on growth and have the case studies to prove it, this is your stage to scale something big.
Key Responsibilities
Reels Strategy & Execution
- Plan and execute high-performing Instagram, Youtube & LinkedIn Reels
- Identify trends early and adapt them to our niche
- Create hooks, scripts, shot breakdowns, and content formats
- Optimize for reach, engagement, and follower growth
- Track performance and iterate based on data
Creator Program Launch & Scale
- Structure and launch CrewBloom’s internal/external Creator Program
- Recruit and onboard creators
- Create content guidelines and virality playbooks
- Develop incentive structures
- Track creator performance and scale what works
Creative Support
Support website creative direction (headlines, visuals, structure inputs)
Assist with campaign creatives and content ideas
Work closely with marketing and design
Proven experience growing social accounts via Reels
Clear case studies showing virality (with metrics)
Strong understanding of hooks, storytelling & retention
Ability to think in formats, not just posts
Performance mindset (not just aesthetic-focused)
Strong communication and ownership
Good command over social media and designing tools
Bonus If You:
- Have built or scaled a creator program before
- Understand B2B and service-based businesses
- Can think strategically beyond just content
Minimum Technical and Work Environment Requirements:
Internet Connection:
- Primary internet connection with a minimum speed of 15 Mbps.
- Backup internet connection with at least 10 Mbps.
- Backup connection must be capable of supporting work during a power outage.
Primary Device:
Desktop or laptop equipped with at least:
- Intel Core i5 (8th generation or newer), Intel Core i3 (10th generation or newer), AMD Ryzen 5, or an equivalent processor.
- A minimum of 8 GB RAM.
Backup Device:
- Must meet or exceed the performance of an Intel Core i3 processor.
- Must be functional during power interruptions.
A functioning webcam.
A noise-canceling USB headset.
A quiet, dedicated home office space.
Peripherals and Workspace: A smartphone for communication and verification purposes.
Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.
Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field.
Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward.
Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards.
Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment.
Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.
