Critical Mass Logo
A global digital experience design and marketing agency, founded in Canada in 1996.

About Critical Mass

We are a digital experience design and marketing agency founded in Canada in 1996. Our headquarters are in Calgary, Canada, with other offices in Chicago, Cupertino, London, Los Angeles, Nashville, New York, San JosΓ©, SΓ£o Paulo, Tokyo, Toronto, and Vancouver.

We help brands with digital marketing, from launching new brands and designing user experiences to managing digital campaigns and social media. Our services cover strategy, AI, content, media, performance marketing, and e-commerce, using design and technology to build integrated digital systems.

Some of our clients include Apple, Adobe, BMW, Nike, Diageo, Airbnb, BNY, AT&T, Lipton, and Starburst.

Team & Culture

We have about 2,000 employees worldwide. Our work environment attracts talented individuals who are driven and live by our values, but without big egos.

For some roles, we offer a hybrid work model, usually requiring at least three days in the office each week. We support diversity and inclusion through a dedicated board and 12 to 13 affinity groups. We also have an in-house development program for new talent without prior experience.

Benefits & Perks

We offer a variety of benefits and perks. These include global maternity and parental leave with extra days, competitive benefits packages, vacation time, compassionate leave, wellness days, sick days, and flex days. We also have end-of-year closure days that don’t count against vacation.

Employees can access six free therapy sessions through Therify and online services for families and new parents. We support work-life balance with hybrid work options and Summer Fridays, where we leave early at 3:00 PM local time.

We also fund internal learning and development programs and offer company-wide employee discounts.

Frequently Asked Questions

What products or services does Critical Mass offer?

Critical Mass provides digital marketing services including Brand Launch & Experience, User Experience & Interaction, Design, Insight & Planning, Digital Campaign Management, Social Media, Mobile, Technology Services, Experience Design, Experience Distribution, Marketing Science, and eCommerce. They focus on creating connected digital ecosystems through design and technology, covering areas such as Strategy, Brand & Campaign, Artificial Intelligence, Content Production, Media, Performance Marketing, Intelligence & Insights, Social, Technology, Data, and Automation.

What is Critical Mass's approach to digital experience design and marketing?

Critical Mass focuses on customer-centric digital experience design, driving performance through data, technology, AI, creative, and media. They work to build connected digital ecosystems for brands.

What benefits and perks does Critical Mass offer employees?

Critical Mass offers global maternity and parental leave with extra days, competitive benefits packages, vacation, compassionate leave, wellness days, sick days, flex days, and end-of-year closure days. Employees have access to six free therapy sessions through Therify and online services for families and new parents. Other perks include hybrid work options, Summer Fridays (early dismissal at 3:00 PM local time), funding for internal learning and development, and enterprise-wide employee discounts.

What is the work culture like at Critical Mass?

Critical Mass describes its culture as attracting “big talent and tiny egos.” Employees are described as driven and uncompromising, living the company’s values. The company supports a hybrid work environment for some roles and promotes diversity and inclusion through a board with 12 to 13 affinity groups. They also have an in-house development program for emerging talent that requires no prior experience.

When was Critical Mass founded?

Critical Mass was founded in 1996.

What industries and sectors does Critical Mass specialize in?

Critical Mass is active in the Digital Marketing, Brand Launch & Experience, User Experience & Interaction, Design, Insight & Planning, Digital Campaign Management, Social Media, Mobile, Technology Services, Experience Design, Experience Distribution, Marketing Science, and Ecommerce markets.

How many people work at Critical Mass?

Critical Mass has 1001-5000 employees.

Where does Critical Mass hire?

Critical Mass hires in πŸ‡¨πŸ‡¦ Canada, πŸ‡¨πŸ‡· Costa Rica, and πŸ‡ΊπŸ‡Έ United States.

Is Critical Mass hiring?

Yes! Critical Mass is actively hiring with 1 open remote job available now.

Does Critical Mass hire for remote and work from home roles?

Yes, Critical Mass is a remote-first company.

What is Critical Mass's website?

Critical Mass's website is www.criticalmass.com .

Where to find Critical Mass on social media?

You can find Critical Mass on X (Twitter) and LinkedIn .

1 remote jobs at Critical Mass

Explore latest remote opportunities and join a team that values work flexibility.

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