About Culture Flipper
We specialize in localizing and optimizing metadata, with a focus on global descriptive metadata. We blend translation with deep cultural understanding, offering services like PR, marketing, copywriting, content marketing, transcreation, and SEO. Our goal is to support global growth and market research, leveraging our expertise in terminology and user experience. We offer services in multiple languages, including Korean, Chinese, Thai, and English.
Our process involves a team of experts who handle every aspect of the text. We use a hybrid model, pairing AI agents with local language experts for scalability. We focus on two types of content data: descriptive metadata (titles, synopses, genre, theme) to tailor facts for local audiences and algorithms, and contextual metadata (cultural framing, emotional cues, character dynamics, social context) to unlock connections and drive content valuation.
This helps platforms enable relevant content discovery, particularly in the entertainment industry, by creating precise signals that resonate with audiences and support high-value monetization. We serve industries such as Translation and Localization, Entertainment, Fintech, Healthcare, Film & Media, and Blockchain. We were founded in 2017 and are located in San Jose, California.
Mission & Values
Our mission is to map culture and language by deeply understanding context. We call ourselves ‘Homo Ludens’ (playing humans), which reflects our intellectual curiosity and enjoyment in solving complex problems.
We aim to uncover the ‘poetry hidden in global content,’ believing that precise terminology and its accurate cross-lingual mapping are crucial for global empowerment. Our purpose is to bridge the gap between what machines read and what humans truly feel. We also believe in protecting the roots of democracy and support various societal struggles.
Team & Culture
Our team is made up of 1-10 people. We get “hands dirty” with localization, looking for truths beyond standard checklist approaches. We see ourselves as ‘rebels’ driven by curiosity and a passion for solving abstract problems.
Our global teams include linguists and ‘cultural archaeologists.’ They dive deep into metadata to ensure it carries the correct context, emotion, and true intent. We use a hybrid system, combining AI with local language experts.
Frequently Asked Questions
Culture Flipper provides metadata localization and optimization services, specializing in global descriptive metadata generation. This includes content marketing, PR, marketing, copywriting, SEO, terminology, and transcreation, particularly for the entertainment industry. They focus on both descriptive metadata (titles, synopses, genre, theme) and contextual metadata (cultural framing, emotional cues, character dynamics, social context).
Culture Flipper’s approach involves decoding culture and blending translation with cultural understanding. They utilize a hybrid model combining AI agents with local language experts for scalability. Their aim is to generate precision signals that enable relevant content discovery, build fan bases, and unlock high-value monetization by ensuring content resonates culturally and emotionally.
Culture Flipper’s work culture is driven by intellectual curiosity and a dedication to decoding context and culture. The company sees its team as ‘rebels’ who are eager to solve complex problems and ‘decipher the poetry hidden in global content.’ They emphasize deep cultural expertise, describing their global teams as ‘cultural archeologists’ who ensure nuanced understanding and precise communication.
Culture Flipper was founded in 2017.
Culture Flipper is active in the Localization, Pr, Marketing, Copywriting, Consumer Insights, Decoding Culture, Press Releases, Seo, Terminology, Entertainment, Globalization, Market Research, Translation, Content Marketing, User Experience, User Engagement, Fintech, Healthcare, Subject-matter Experts, Music, Metadata, App Store, In-country Marketing, Film & Media, Blockchain, Transcreation, Go-to Market, Asia, Apac, Asia Pacific, Case Studies, Global Growth, Localization, I18n Engineering, L10n Engineering, Metadata, Metadata Creation, and Video Entertainment markets.
Culture Flipper has 1-10 employees.
Culture Flipper hires globally with a remote-first approach, allowing employees to work from anywhere.
Culture Flipper is not actively hiring at the moment. Check back later for new opportunities.
Yes, Culture Flipper is a remote-first company.
Culture Flipper's website is cultureflipper.com .
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