CXG

We help premium and luxury brands improve their customer experience. Our CX transformation framework includes four areas: Customer Insights, Measurement, Consulting & Transformation, and the Academy. These cover data-driven performance research, customer insights, Voice of Customer (VoC), CX measurement, omnichannel journey assessments, and custom solutions for CX challenges. Through our Academy, we provide training, workshops, coaching, and mentoring for managers and frontline teams, including digital learning paths via CXG Learn.

We also develop AI solutions such as chatbots, copilots, predictive systems, intelligent automation, and vision-based applications. We build text analytics and sentiment classification models, using technologies like Python, TensorFlow, PyTorch, Hugging Face, LangChain, and RAG. Additionally, we use a global network of customer experience evaluators who conduct discreet assessments of luxury brands through store visits and omnichannel journey evaluations. We also perform pricing audits.

We were founded in Shanghai, China, in 2006 as Albatross, initially focusing on CX measurement. We expanded across Asia, then globally, opening offices in Europe and the US. In 2010, we launched Face2Face, a specialist CX training business, and in 2016, created Wisely Insights, a consumer research agency. In 2017, we brought these solutions together under the Customer Experience Group, rebranding to CXG in 2021. Our headquarters are in Dubai, and we operate from 12 offices in 70 countries across 4 continents.

We partner with over 220 luxury clients and have a network of over 85,000 evaluators.

Our purpose is to transform customer experiences and create meaningful impact for our clients. We are guided by four brand principles:

• People: We focus on personal and human experiences.
• Partnership: We emphasize close partnerships with colleagues, clients, and communities.
• Impact: We believe customer experience drives high-impact brands and high-performing businesses.
• Simplicity: We believe simplicity leads to sustainable, high-quality performance.

We are a global, multicultural company with a team of 201-500 professionals, including over 250 CX experts. Our team represents over 42 nationalities and speaks more than 30 languages. We see diversity as a core strength that fosters innovation and competitive advantage.

We promote an inclusive environment where all voices, ideas, and opinions are considered. We encourage collaboration for continuous improvement. We support international mobility by operating across 85+ countries and advertising job opportunities internally first. Remote working and virtual meetings are key to our collaboration and communication, supported by a progressive hybrid-work policy and investments in new technologies. We are committed to Corporate Social Responsibility (CSR), supporting SOS Children’s Villages since ²⁰¹⁵⁄₂₀₁₆ and offering a free business advice program.

We offer fully remote positions with no on-site requirements. Our employees also have access to flexible scheduling options, provided deadlines are met.