Job Description
Description
Cyclomedia is seeking a Business Development Rep Lead to guide and develop a high-performing Business Development Representative (BDR) team responsible for generating qualified pipeline and accelerating revenue growth. In this role, you will combine hands-on leadership with strategic execution—driving outbound sales activity, strengthening collaboration with Marketing, and ensuring disciplined CRM management and reporting. This is a critical role for scaling our go-to-market efforts and building predictable pipeline across our Local Government and Commercial markets.
This position is based in our Middleton, WI office and follows a hybrid work schedule.
Key Responsibilities:
Pipeline & Revenue Growth
Own BDR-sourced pipeline targets across Local Government and Commercial markets.
Translate revenue goals into measurable activity plans including calls, meetings, and qualified opportunities.
Ensure consistent, high-quality opportunity handoffs to Account Executives.
Support strategic growth initiatives including product expansion, upsell opportunities, and targeted market programs.
Marketing Partnership & Campaign Execution
Partner closely with Marketing to plan and execute lead generation campaigns.
Align BDR outreach strategies with campaign messaging and timing.
Track campaign performance and conversion metrics to optimize results.
Provide reporting and insights to Sales and Marketing leadership.
Ensure strong feedback loops between BDRs and Marketing to improve targeting and messaging.
Team Leadership & Development
Lead, coach, and develop the BDR team to achieve activity and pipeline goals.
Establish clear KPIs for activity levels, conversion rates, and opportunity quality.
Conduct regular one-on-ones and performance reviews.
Foster accountability, discipline, and strong CRM hygiene across the team.
Process & Reporting
Maintain accurate activity tracking and pipeline management in HubSpot and Dynamics 365.
Provide weekly reporting on pipeline development and activity metrics.
Identify and implement workflow improvements to increase team efficiency and scalability.
Requirements
5+ years of business development or sales experience, preferably in B2G or complex sales environments.
2+ years of experience leading BDR, SDR, or inside sales teams.
Proven experience partnering with Marketing on lead generation campaigns.
Strong analytical skills with the ability to manage pipeline metrics and reporting.
Experience selling into Local Government, Enterprise, or complex buying environments preferred.
Experience with HubSpot and Dynamics 365 CRM platforms.
About Cyclomedia
Cyclomedia is a global leader in geospatial technology, providing high-resolution imagery, LiDAR data, and advanced software solutions that help organizations make smarter decisions about the environments they manage. Our technology supports safer cities, more efficient infrastructure planning, and better outcomes for communities around the world. We foster a collaborative and innovative culture where employees are empowered to grow, take initiative, and make meaningful impact.
