Job description
Description
We’re looking for a data-driven Marketing Specialist to take ownership of our entire lead generation engine, from campaign setup and optimization to performance analysis and reporting. You’ll be the hands-on executor and analyst who ensures our marketing investments translate into measurable pipeline growth.
This role blends strategic thinking with operational excellence: building campaigns, optimizing budgets, collaborating with sales, and continuously improving performance through data-driven insights.
This is a hybrid position based in our Middleton, WI office.
Campaign Management and Execution
Build and launch multi-channel campaigns in HubSpot and LinkedIn, including emails, sponsored ads and audience segmentation.
Coordinate with internal designers and freelancers on messaging and image development.
Monitor budgets and performance daily, ensuring campaigns meet MQL and spend targets, with real-time optimizations as needed.
Manage multiple concurrent campaigns targeting diverse audiences, industries, and funnel stages.
Data Analysis and Performance Reporting
Track and analyze key performance metrics (MQLs, CPL, CTR, conversion rates) across all channels.
Create and maintain dashboards to visualize campaign performance and communicate results to marketing and sales teams.
Provide actionable insights and recommendations for ongoing optimization, including creative testing, audience refinement, and spend allocation.
Sales & Marketing Alignment
Collaborate closely with Inside Sales to assess lead quality and continuously improve targeting and content strategies.
Build and maintain HubSpot workflows that automate lead routing and provide context for faster follow-up and higher conversion rates.
Requirements
Bachelor’s degree in Marketing, Communications, Business, or a related field.
3-5 years of hands-on experience in digital marketing, campaign management, or demand generation.
Proficiency with HubSpot, LinkedIn Campaign Manager, and digital ad platforms.
Strong analytical mindset with experience in reporting, dashboards, and performance optimization.
Excellent communication and project management skills; Able to manage multiple campaigns simultaneously.
