Job Description
Work at DaCodes!
We are a high-impact software and digital transformation firm.
For 10 years, we have built technology-driven and innovation-focused solutions thanks to our team of nearly 300 talented #DaCoders, including developers, architects, UX/UI designers, PMs, QA testers, and more. Our team collaborates on projects with clients across LATAM and the United States, delivering outstanding results.
At DaCodes, you will have the opportunity to accelerate your professional growth, work on diverse projects across multiple industries, and contribute to the design, implementation, and optimization of cloud infrastructures.
Our DaCoders have a significant impact on the success of our business and our clients. You will be the expert participating in our projects and gain exposure to disruptive startups and global brands.
Interested?
Mission of the Role
Build and scale DaCodes’ B2B demand generation engine, driving qualified pipeline in the United States (Texas focus) and Mexico.
This is not a corporate or traditional branding role.
We are looking for a strategic leader with a builder mindset, someone comfortable executing, experimenting, optimizing, and integrating AI tools as a core component of their strategy.
This role has direct revenue impact.
- Location: Mérida, Yucatán, Mexico (Hybrid Model – México Only)
- Market Focus: United States (Texas) & Mexico
- English Required
Key Responsibilities
Strategy & Growth
- Design and lead the comprehensive B2B marketing strategy focused on pipeline generation.
- Define and execute quarterly demand generation roadmaps.
- Implement initiatives such as webinars, ABM strategies, and enterprise-focused funnels.
- Align marketing initiatives with the commercial team (hunter/farmer model).
- Measure and optimize performance across MQL, SQL, CAC, CPL, and revenue impact.
Performance & Demand Generation (U.S. Focus)
- Lead and optimize campaigns across Google Ads, LinkedIn Ads, and relevant B2B channels.
- Design and execute Account-Based Marketing strategies.
- Optimize funnels targeting CTOs, CEOs, and VPs of Technology.
- Prioritize investment decisions based on ROI and qualified pipeline generation.
AI-Driven Marketing (Core Requirement)
- Integrate AI tools strategically across the marketing lifecycle.
- Design AI-first workflows for content generation and campaign optimization.
- Automate lead nurturing and personalization processes.
- Use AI for data analysis and performance improvement.
- Drive a culture of intelligent automation within the marketing function.
This is not superficial AI usage. Strategic, measurable, and operational integration is required.
Inbound & Technical Positioning
- Design technical content strategies around AI, Cloud, DevOps, and Nearshore Engineering.
- Lead webinars targeting the U.S. enterprise market.
- Develop case studies and sales enablement assets.
- Optimize HubSpot automations, scoring models, and nurturing workflows.
Leadership & Collaboration
- Lead the current marketing team (design, paid media, HubSpot).
- Establish clear KPIs and accountability structures.
- Collaborate cross-functionally with sales, leadership, and technical teams.
- Foster a collaborative and results-driven culture.
Desired Profile
Experience & Seniority
- 7+ years of experience in B2B marketing, growth, or demand generation.
- Proven track record generating qualified pipeline in the U.S. market.
- Experience in software, SaaS, IT services, or nearshore technology environments.
- Demonstrated impact on revenue through marketing initiatives.
Technical & Marketing Skills
- Advanced and strategic use of AI tools in marketing execution.
- Strong expertise in HubSpot (automation, lifecycle management, reporting, scoring).
- Experience managing B2B paid media (Google Ads, LinkedIn Ads).
- Deep understanding of ABM and enterprise sales cycles.
- Strong analytical mindset focused on ROI and pipeline metrics.
Soft Skills
- Builder mentality: proactive, hands-on, and execution-focused.
- Strategic thinker with strong operational capacity.
- Comfortable in dynamic and evolving environments.
- Strong cross-functional collaboration skills.
- Revenue-first mindset over vanity metrics.
Additional Requirements
- Advanced English (capable of leading webinars and executive conversations).
- Must reside in Mérida, Yucatán or be willing to work under a hybrid model in Mérida.
- Availability aligned with U.S. business hours (Texas focus).
🚀 Integration to global brands and disruptive startups.
🏡 Remote work/Home office.
📍 In case a hybrid or on-site modality is required, you will be informed from the first session.
⏳ Schedule aligned with your assigned team/project.
📅 Monday to Friday work schedule.
🎉 Day off on your birthday.
🏥 Major medical insurance (applies to Mexico).
🛡️ Life insurance (applies to Mexico).
🌎 Multicultural teams.
🎓 Access to courses and certifications.
📢 Meetups with special guests from the IT industry.
📡 Virtual integration events and interest groups.
📢 English classes.
🏆 Opportunities within our different business lines.
🏅 Proudly certified as a Great Place to Work.
