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Senior Manager Field Marketing

💰 $162k-$230k

Job Description

About Us

dbt Labs is the pioneer of analytics engineering, helping data teams transform raw data into reliable, actionable insights. Since 2016, we’ve grown from an open source project into the leading analytics engineering platform, now used by over 90,000 teams every week, driving data transformations and AI use cases.

As of February 2025, we’ve surpassed $100 million in annual recurring revenue (ARR) and serve more than 5,400 dbt Platform customers, including AstraZenica, Sky, Nasdaq, Volvo, JetBlue, and SafetyCulture.

We’re backed by top-tier investors including Andreessen Horowitz, Sequoia Capital, and Altimeter. At our core, we believe in empowering data practitioners:

  • Reliable, high-quality data is the fuel that propels AI-powered data engineering.
  • AI is changing data work, fast. dbt’s data control plane keeps data engineers ahead of that curve.
  • We empower engineers to deliver reliable, governed data faster, cheaper, and at scale.

dbt Labs is now synonymous with analytics engineering, defining the modern data stack and serving as the data control plane for enterprise teams around the world. And we’re just getting started.. We’re growing fast and building a team of passionate, curious people across the globe. Learn more about what makes us special by checking out our values.

We are seeking a Senior Manager, AMER Field Marketing to drive strategic marketing programs that support pipeline creation and opportunity progression across the Americas. This role partners closely with Sales, SDR, Partnerships, and Marketing teams to activate high-impact programs that accelerate pipeline across Enterprise and Major segments. This position plays a critical role in translating regional pipeline insights into targeted marketing initiatives that generate net-new opportunities, expand influence within strategic accounts, and accelerate deals already in the funnel. The ideal candidate is a data-driven marketer who thrives at the intersection of strategy and execution, capable of orchestrating programs across teams and driving measurable pipeline outcomes.

What you will do:

  • Identify Funnel Risk and Drive Corrective Programs
  • Monitor AMER pipeline performance across Enterprise and Major segments, identifying emerging risks in coverage, conversion, and velocity. Translate insights into targeted marketing initiatives that accelerate pipeline creation and opportunity progression in partnership with Sales and SDR teams.
  • Develop Strategic Programs for Enterprise and Major Accounts
  • Design and execute high-impact marketing initiatives that engage new personas and buying centers within priority accounts. Expand marketable contacts, deepen account engagement, and create net-new opportunities through targeted account-centric programs.
  • Activate Partner Marketing to Generate Net-New Opportunities
  • Collaborate with strategic ecosystem partners to identify whitespace opportunities and develop joint demand generation programs. Leverage co-marketing campaigns, partner-led events, and account-based initiatives to generate new pipeline and expand reach within shared accounts.
  • Accelerate Mid-Funnel Pipeline Conversion
  • Develop programs focused on progressing accounts already engaged in the funnel. Partner with Sales and Solution Architects to deliver workshops, demos, executive briefings, and field experiences that accelerate opportunity progression and deal momentum.
  • Drive GTM Interlock Across Sales, SDR, and Marketing
  • Act as a key coordination point across Sales, SDR, Partnerships, and Marketing teams to ensure programs align with regional pipeline priorities. Establish clear interlock on priority accounts, campaign activation, follow-up motions, and opportunity progression.
  • Own Strategic Account Activation
  • Identify high-value Enterprise and Major accounts where marketing investment can materially influence pipeline creation. Activate targeted strategies including ABM programs, executive events, partner co-selling initiatives, and high-impact field experiences.
  • Drive Regional Experimentation and Program Execution
  • Collaborate with the AMER Marketing leadership team to test new programs, pilot targeted initiatives, and evaluate performance. Scale successful experiments into repeatable programs that drive consistent pipeline impact.
  • Translate Regional Insights into Scalable Playbooks
  • Capture learnings from program execution and experimentation across the region and convert them into repeatable frameworks and playbooks that can be leveraged across segments and regions.

What You’ll Bring:

  • 6–8+ years of B2B marketing experience, including field marketing, demand generation, or regional marketing roles.
  • Experience supporting Enterprise and/or Major account sales teams in a high-growth SaaS or data/analytics environment.
  • Proven track record of building pipeline-generating marketing programs and influencing revenue outcomes.
  • Strong experience partnering with Sales, SDR, and Partnerships teams to drive coordinated go-to-market execution.
  • Experience designing account-based marketing (ABM) and field programs that engage priority accounts and buying groups.
  • Strong analytical mindset with the ability to interpret pipeline data, funnel performance, and campaign metrics.
  • Ability to translate strategic direction into practical programs and scalable execution frameworks.
  • Excellent stakeholder management and cross-functional collaboration skills.
  • Comfortable operating in a fast-paced, remote-first, global environment.

Benefits

  • Unlimited vacation time with a culture that actively encourages time off
  • 401k plan with 3% guaranteed company contribution
  • Comprehensive healthcare coverage
  • Generous paid parental leave
  • Flexible stipends for:
    • Health & Wellness
    • Home Office Setup
    • Cell Phone & Internet
    • Learning & Development
    • Office Space

Compensation

We offer competitive compensation packages commensurate with experience, including salary, equity, and where applicable, performance-based pay. Our Talent Acquisition Team can answer questions around dbt Lab’s total rewards during your interview process. In select locations (including Boston, Chicago, Denver, Los Angeles, Philadelphia, New York City, Austin, San Francisco, Washington, DC, and Seattle), an alternate range may apply, as specified below.

  • The typical starting salary range for this role is:
    • $162,000 - $230,000 USD
  • The typical starting salary range for this role in the select locations listed is:
    • $180,000 - $256,000 USD

#LI-remote

dbt Labs is an equal opportunity employer, committed to building an inclusive team that welcomes diverse perspectives, backgrounds, and experiences. Even if your experience doesn’t perfectly align with the job description, we encourage you to apply—we value potential just as much as a perfect resume.

Want to learn more about our focus on Diversity, Equity and Inclusion at dbt Labs? Check out our DEI page.

dbt Labs reserves the right to amend or withdraw the posting at any time. For employees outside the United States, dbt Labs offers a competitive benefits package. RSUs or comparable benefits may be offered depending on the legal or country limitations.

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