Job Description
DeVries is seeking an Influencer Marketing Specialist to join our New York office, hybrid. The Influencer Marketing Specialist has command of the digital media + influencer landscape, experience in digital strategy + content creation, client services + account management experience, and has a finger-on-the-pulse of consumer and pop-culture/societal trends that affect consumer behavior.
Become a key member of the agency’s influencer team, participating in new business opportunities and identifying new trends, POVs and thought leadership related to the industry
Develop comprehensive influencer strategies across industries, verticals, and brand programs
Recommend the optimal influencer approach relevant to a client’s program objectives, including demonstrating how the influencers you recommend align with a client’s target audience
Regularly identify and vet new and up-and-coming influencers for current-, future-, short- and long-term programs
Create meaningful relationships with online influencers to deliver above-and-beyond content and engagement for clients
Negotiate influencer contracts, with guidance from legal and leadership to deliver solid ROI for clients
Integrate paid, owned, and earned influencer tactics into a larger cohesive digital and media strategy
Identify creative ways to break through with influencers through earned tactics
Work with our analytics team to report on results that align to the customer journey and deliver insights and learnings
Work closely with agency partners to share assets for paid media
Develop and oversee media relations strategies and deliver results
Generate ideas for media outreach and pitch efforts
Direct and supervise special events (e.g., desk side briefings, editor events, etc.)
Client Relations
- Serve as key day-to-day client contact
- Keep client programs on schedule and ensure all deadliness are met
- Structure long term plans and program recommendations for clients
- Earn the confidence of mid-to-senior level client contacts and other client executives
- Proactively handle client problems quickly and adeptly
- Contribute to and promote business development by counseling clients
- Develop and deliver client presentations
- Is proficient in client’s social media strategy and advocates for PR and social integration where applicable
- Manage program budgets
Team
- Act as key contact for internal account staff to address issues
- Run + lead internal meetings
- Recommend account assignments to managing director
- Train and motivate team members
- Conduct performance reviews
- Create opportunities for team members to enhance growth with agency
- Strategically evaluate employee strengths and assign team accordingly
- Make recommendations regarding salary increases, promotions, etc.
- Track team results against client’s goals
- Ensure account team members adhere to agency time reporting and financial guidelines
- Involved in staffing of team, including reviewing resumes and interviewing candidates
- Effectively communicate and manage up to senior team members about client or internal team issues and successes
Education:
Bachelor’s Degree
Professional experience:
- 5+ years experience at a digital, advertising, media or PR agency, and a deep understanding of social media and digital marketing, specifically developing and executing influencer programs
- Excellent verbal, written, presentation and problem-solving skills
- Experience working with influencer networks, individual influencers and influencer identification, management, and measurement tools
- Experience creating and executing paid social and digital campaigns across social channels such as TikTok, Snapchat, Twitter, Instagram, Facebook and Pinterest, YouTube
- Experience executing brand-level social media strategies and ability to communicate them with complete digital fluency
- Experience working with cross-functional and IAT partners to incorporate influencer plans in to 360 programs
- Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives
DeVries is proud to be an Equal Opportunity/Affirmative Action employer. DeVries recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
Salary: $70,000-$100,000
DeVries has included the base salary or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: actual ranges for current or former employees in the role; market considerations; budgetary considerations; as well as a candidate’s background, relevant experience, and qualifications.
DeVries is proud to be an Equal Opportunity/Affirmative Action employer. DeVries recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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