Job Description
DeVries is looking for a senior digital leader who sits at the intersection of influencer marketing, paid strategy, and client experience. This VP will be responsible for running the account end‑to‑end — serving as the main client contact, leading the day‑to‑day relationship, and ensuring all workstreams ladder up to brand and business goals. They will oversee all earned, social, and influencer programs while connecting the dots across teams to ensure strategy is cohesive and impactful. This role is based in our New York Office, hybrid.
The VP will own full-funnel influencer programs—ensuring they are architected from the start with paid amplification in mind—while serving as a trusted client advisor and driving measurable business impact. The ideal candidate brings fluency in both the creator economy and paid media best practices, understanding how organic influence and paid distribution work together to maximize reach, efficiency, and conversion.
KEY RESPONSIBILITIES
Influencer Strategy & Execution
- Lead full-funnel influencer programs spanning awareness, engagement, and conversion—including celebrity, creator, and ambassador partnerships across all major social platforms
- Identify, negotiate, and manage influencer talent across tiers, channels, categories, and niches; navigate contracting and FTC compliance
- Architect influencer programs with paid amplification built in from the brief—partnering with paid media teams to boost high-performing content, execute dark posts, and extend reach through whitelisting and creator licensing strategies
- Own post-campaign evaluation: ROI measurement, analytics platforms (e.g., CreatorIQ, Tagger), and optimization recommendations
Client Experience & Strategic Counsel
- Serve as the senior day-to-day client partner—providing proactive strategic counsel, adapting to executive audiences, and driving organic account growth
- Oversee integration of all account work across earned media, influencer, social, and traditional channels into cohesive, measurable campaigns
- Define KPIs, implement reporting frameworks, and present campaign performance with clear business impact to senior stakeholders
- Educate clients unfamiliar with influencer marketing on best practices, platform nuances, and path-to-purchase measurement
Team Leadership & Business Development
- Directly manage 2+ team members; mentor junior staff and cultivate a culture of excellence, accountability, and continuous growth
- Lead and contribute to new business pitches; proactively identify growth opportunities within existing client accounts
- Champion influencer thought leadership internally and externally—sharing platform updates, emerging tools, and industry best practices
- Manage program budgets, monthly reconciliation, forecasting, and year-end reconciliations
QUALIFICATIONS
Required
- 9–12+ years of experience in influencer marketing, social/digital strategy, or integrated communications—agency experience strongly preferred
- Deep expertise across the creator economy, major social platforms, and influencer analytics/measurement tools
- Proven track record leading integrated, multi-channel campaigns and managing complex, cross-functional client accounts
- Strong influencer contracting and negotiation skills, including talent representation and multi-tier partnerships
- Exceptional presenter and communicator—confident with C-suite clients and external audiences
- Experience managing and growing teams in both local and remote environments
Preferred
- Fluency in paid media strategy and execution—including whitelisting, dark posts, boosting, and creator licensing—and how these connect to organic influencer programming
- Familiarity with large-scale product launches and CPG account environments
- Advanced proficiency in influencer platforms (CreatorIQ, Tagger, or equivalent) and digital analytics tools
IS THIS YOU?
You are deeply connected to culture and digital communities—you know how creators shape trends before they go mainstream. You understand that great influencer work doesn’t stop at the organic post: you think in paid amplification, whitelisting, and full-funnel distribution from day one. You bring strategic rigor and creative instincts in equal measure, translating insights into ideas clients trust. You move fast, stay curious, and build relationships that last. You are as comfortable in a paid media strategy session as you are in a platform briefing with a creator’s manager. And above all, you care about doing the work right—for the team, the client, and the culture.
Salary range: 120,000-175,000
DeVries has included the base salary or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: actual ranges for current or former employees in the role; market considerations; budgetary considerations; as well as a candidate’s background, relevant experience, and qualifications.
DeVries is proud to be an Equal Opportunity/Affirmative Action employer. DeVries recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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